Topic “Tapit”

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

U.S. College Campuses This Fall to Roll Out NFC Tag Advertising Displays

Suppliers will deploy over 900 NFC-enabled advertising displays on 75 U.S. college campuses for the fall, hoping to capitalize on the high penetration of smartphone ownership on U.S. campuses.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

UK Taxis Get NFC Tags for Promo Campaign; NFC Dynamic Screens to Play at French Sporting Event

Samsung Electronics, along with Australia-based NFC marketing firm Tapit, UK-based out-of-home advertising company Chiel and terminal vendor VeriFone are rolling out NFC stickers to 80 taxis in the UK, as part of a promotional campaign for musician Robbie Williams’ upcoming Samsung-sponsored tour.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

Japanese Video Game Retailer Rolls Out NFC-Enabled Game Boxes

Video game retailer Codemasters Japan is rolling out NFC-enabled tags on game packages in Codemasters Japan retail outlets, Australia-based NFC tag marketing company Tapit has announced.

Mobile Operator Launches Smart Poster Campaign in Swedish Subway

Swedish mobile operator Three, outdoor media company Clear Channel, and Australia-based NFC tag marketing company Tapit have installed NFC smart posters on a Stockholm subway car.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

HEADLINE NEWS

Analysis: Apple Again Touts Apple Pay Growth, While Still Not Releasing Details on Transactions

NFC TIMES Exclusive Insight – Apple again reported a tripling of transactions for its payments service, Apple Pay, during its fiscal quarter ending in September, while noting other achievements. But the growth is believed to be off of a relatively low base, and four years after launching the payments service, Apple is still not releasing detailed numbers about its transactions.

In-Depth: Chinese Payments Players Accelerate Rollouts of Transit Fare Payments

NFC TIMES Exclusive Insight – While mobile payments are rolling out slowly at metro gates and aboard buses in the West, Chinese mobile payments players are accelerating deployments of their services that enable consumers to tap–or more likely scan–to ride.

Major U.S. Networks Promote Online Commerce Spec, Seeking to Keep Digital Transactions on Their Networks, but Not All Merchants are On Board

NFC TIMES Exclusive Insight – Major U.S.-based global networks, including Visa, Mastercard and American Express–hoping to keep transactions on their networks as more commerce goes online and digital–amplified their push for the Secure Remote Commerce specification, which is being drafted by their jointly owned payments specifications group, EMVCo.

Major UK Bus Operators Complete Contactless Rollouts, With More to Come

NFC TIMES Exclusive – At least 13,000 buses in the UK outside of London now accept open-loop contactless payments, and more rollouts are underway as part of a plan by UK bus operators to roll out contactless on all 32,000 buses operating in the UK outside of the capital, NFC Times has learned.

Transport for London Proposes Extending Licensing Deal with Cubic for Open Payments Technology

NFC TIMES Exclusive Insight – London transit authority Transport for London is proposing to extend an agreement with U.S.-based fare collection system vendor Cubic Transportation Systems to license the authority’s technology used in its pioneering contactless open-loop payments system.

Fitbit Pay Launches in 21st Market, Though Issuer Numbers in Most Markets Remain Small

NFC TIMES Exclusive Insight – Fitbit Pay has entered its 21st market, with the launch this week in Thailand with two of the country’s top four banks, Kasikorn Bank and Siam Commercial Bank, along with credit card issuer Krungthai Card, or KTC, supporting the digital payments service.

Denmark’s Largest Bank Pilots Own Payments Wearables, Choosing Low-Tech Option Over Apple Watch

Oct 13 2018

NFC TIMES Exclusive Insight – Danske Bank, Denmark’s largest financial institution, is pitting its planned low-tech FastPay payments wearables against Apple Watch and some other higher-end wearables using tokenization, as it launches a large pilot starting this month in Denmark, Sweden and Norway.

Study: Apple Pay Dominates Mobile Payments Among Debit Card Users in U.S., Though Volume Remains Low

NFC Times Exclusive Insight ­– New research shows that Apple Pay continues to dominate mobile payments services for bank cards in the U.S., although transaction volume is still low.

NFC Student ID Cards Launch in Apple’s Wallet, Though Progress Remains Slow for Apple to Add Nonbank NFC Applications

Oct 12 2018

NFC TIMES Exclusive Insight –Three U.S. universities Tuesday launched NFC-enabled ID cards in Apple’s Wallet, with Apple confirming that only three more U.S.

LA Metro Plans NFC-Enabled Mobile App for TAP Card But Holds Off on Open Payments

NFC TIMES Exclusive Insight – The Los Angeles County Metropolitan Transportation Authority, or Metro, plans to introduce mobile payments using NFC phonesbut only supporting its closed-loop TAP fare payments service, not open-loop payments, NFC Times has learned.

Chinese Wearables Makers Begin to Introduce Low-Cost Devices Supporting NFC Payments

NFC TIMES Exclusive Insight – A new smartwatch from low-cost Chinese wearables maker Huami and the latest fitness band version from Huami’s major investor and partner, Xiaomi, both support transit and retail payments–making them among the first budget smart wearables devices supporting NFC payments.

In-Depth: San Francisco’s $461 Million Transit Contract Will Support NFC Ticketing but Not Open-Loop Contactless Payments

NFC TIMES Exclusive Insight – A planned US$461 million contract to upgrade and operate the Clipper fare collection system in the San Francisco Bay Area will include account-based ticketing and a mobile app that will enable customers to tap for rides with a closed-loop virtual Clipper card on NFC-enabled smartphones.