Topic “Tapit”

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

U.S. College Campuses This Fall to Roll Out NFC Tag Advertising Displays

Suppliers will deploy over 900 NFC-enabled advertising displays on 75 U.S. college campuses for the fall, hoping to capitalize on the high penetration of smartphone ownership on U.S. campuses.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

UK Taxis Get NFC Tags for Promo Campaign; NFC Dynamic Screens to Play at French Sporting Event

Samsung Electronics, along with Australia-based NFC marketing firm Tapit, UK-based out-of-home advertising company Chiel and terminal vendor VeriFone are rolling out NFC stickers to 80 taxis in the UK, as part of a promotional campaign for musician Robbie Williams’ upcoming Samsung-sponsored tour.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

Japanese Video Game Retailer Rolls Out NFC-Enabled Game Boxes

Video game retailer Codemasters Japan is rolling out NFC-enabled tags on game packages in Codemasters Japan retail outlets, Australia-based NFC tag marketing company Tapit has announced.

Mobile Operator Launches Smart Poster Campaign in Swedish Subway

Swedish mobile operator Three, outdoor media company Clear Channel, and Australia-based NFC tag marketing company Tapit have installed NFC smart posters on a Stockholm subway car.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

HEADLINE NEWS

Apple to Enable Campus ID Cards in Wallet but Doesn’t Announce Opening of NFC Chip

NFC TIMES Exclusive Insight – Apple will enable colleges and universities to add NFC-based student ID cards to its Wallet with OS upgrades to its Apple Watch and iPhone, the tech giant announced Monday on the opening day of its Worldwide Developers Conference.

Barclays Embeds Contactless Chips in Bands for Brand-Name Watchmakers, Hoping to Boost Payments Wearables

NFC TIMES Exclusive Insight ­– The first contactless payments wearables resulting from UK-based Barclays partnerships with seven mostly analog watchmakers are beginning to roll out, with more planned–all using the bank’s bPay contactless chips and payments service.

Google Makes Progress Signing up Merchants in India for Tez Payments Service, but Penetration Still Low

NFC TIMES Exclusive – Google has signed up 640,000 small merchants in India to use its mobile payments service, Tez, a Google spokesman told NFC Times.

Vancouver’s TransLink Launches Open-Loop Ticketing, Though Offers Daily Riders Few Incentives to Tap Bank Cards to Pay

NFC TIMES Exclusive Insight – Vancouver is the latest major city to enable riders to tap to pay fares with contactless bank cards, including card credentials loaded into such NFC-enabled mobile payments services as Apple Pay, Google Pay and Samsung Pay.  

Walmart Quietly Ends Trial of App that Would Have Enabled Customers to Avoid Checkout Lanes in Supercenters

NFC TIMES Exclusive Insight – Walmart Inc. has ended a trial of its Mobile Express Scan & Go app in its Walmart stores in the U.S., which had enabled shoppers to scan their items themselves and pay with a stored credit or debit card, then leave the store, after having a greeter scan a bar code in their apps to briefly check the receipt.

Another Large Chinese City Supports QR Code-Based Transit Ticketing

NFC TIMES Exclusive Insight – Another major Chinese city is accepting QR code-based payments for transit fare collection, with riders of the Shenzhen Metro now able to use WeChat Pay to cover the fares.

Deutsche Bank Plans to Expand New Payments Service for Airlines to Other Industries, Though No Rollouts Yet Scheduled

NFC TIMES Exclusive Insight – Germany’s largest bank, which announced plans Monday to pilot a new payments system for airlines that would enable travelers to buy tickets without pulling out their credit or debit cards, is also planning to expand the scheme to other industries, a bank spokesman told NFC Times.

Apple Touts Strong Growth of Apple Pay Globally, though Again Fails to Release Actual Transaction Figures

NFC TIMES Exclusive Insight – Apple said the number of Apple Pay users doubled globally while transactions tripled during the last quarter, but the company did not release many details explaining reasons for the increases and again released no actual figures on Apple Pay usage.

Contactless Payments Continues to Grow for Transport for London, Helped by Fare Capping

NFC TIMES Exclusive Insight – Transport for London this week was again trumpeting its move to open-loop fare collection with contactless credit and debit cards and applications on NFC phones–noting that contactless payments now accounts for half of all pay-as-you-go metro and rail rides in and around the UK’s capital.

Visa and Mastercard Hope New Online Payments Spec Will Accelerate Rollout of Tokens; U.S. Merchant Group Blasts Network Move as Anticompetitive

Apr 26 2018

NFC TIMES Exclusive Insight – Major card networks Visa and Mastercard hope a new technical framework for online transactions they are backing from their jointly owned EMVCo specifications group will help them keep more transactions on their networks, amid growing competition for mobile and other digital payments and lackluster take-up of the networks’ respective online digital wallets, Visa Checkout and Masterpass.

Second Smartwatch Supports Fitbit Pay, but Payments Service Remains Fragmented

NFC TIMES Exclusive Insight – Struggling wearables maker Fitbit on Monday began selling its second smartwatch, the Fitbit Versa, supporting its NFC-enabled Fitbit Pay service, but not all versions of the new device support NFC in the U.S.