Topic “Tapit”

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

U.S. College Campuses This Fall to Roll Out NFC Tag Advertising Displays

Suppliers will deploy over 900 NFC-enabled advertising displays on 75 U.S. college campuses for the fall, hoping to capitalize on the high penetration of smartphone ownership on U.S. campuses.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

UK Taxis Get NFC Tags for Promo Campaign; NFC Dynamic Screens to Play at French Sporting Event

Samsung Electronics, along with Australia-based NFC marketing firm Tapit, UK-based out-of-home advertising company Chiel and terminal vendor VeriFone are rolling out NFC stickers to 80 taxis in the UK, as part of a promotional campaign for musician Robbie Williams’ upcoming Samsung-sponsored tour.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

Japanese Video Game Retailer Rolls Out NFC-Enabled Game Boxes

Video game retailer Codemasters Japan is rolling out NFC-enabled tags on game packages in Codemasters Japan retail outlets, Australia-based NFC tag marketing company Tapit has announced.

Mobile Operator Launches Smart Poster Campaign in Swedish Subway

Swedish mobile operator Three, outdoor media company Clear Channel, and Australia-based NFC tag marketing company Tapit have installed NFC smart posters on a Stockholm subway car.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

HEADLINE NEWS

NXP Continues to Promote ‘Loader Service’ Targeting Wearables Market, Seeking to Sell More Embedded Chips

NFC TIMES Exclusive Insight – In addition to the NFC secure elements that NXP Semiconductors is providing to wearables maker Garmin for its vívoactive 3 and forthcoming Forerunner 645 smartwatches supporting Garmin Pay, NXP is also supplying its “Loader Service,” a technology that the chip maker has been pushing for more than three years.

Popular Messaging App Most-Used Mobile Payments Service in Taiwan: Survey

NFC TIMES Exclusive Insight – There’s more evidence that social media and messaging apps are proving to be valuable platforms for promoting mobile payments, at least in Asia.

Can Cryptocurrency Work at the Point of Sale? Some Vendors Want to Try

NFC TIMES Exclusive – As cryptocurrencies gain momentum online, some payments vendors and even a handful of national banks are making the first moves toward bringing those currencies into the world of brick-and-mortar retail with mobile payments, but it will likely be some time before those efforts gain a significant foothold in the market.

More U.S. Transit Authorities Plan to Accept Open-Loop Payments, but Some Cities are Opting Out

NFC TIMES Exclusive – Interest continues among a number of transit authorities globally to move toward acceptance of contactless bank cards and NFC phones for fares, but rollouts have been happening in fits and starts in such countries as the U.S., where some cities there are deciding against accepting open-loop payments.

Could China Lead Way in Using QR Codes for Mobile Transit Ticketing Instead of NFC? Shanghai Metro Could Provide Answer

NFC TIMES Exclusive Insight – While the rollout hasn’t gone quite as smoothly as planned, the Shanghai Metro’s launch of a large trial of QR code-based payments could mark a turning point for use of the technology for transit fare collection.

Amazon Launches No-Register Concept Store but Stays Mum on Expansion Plans

NFC TIMES Exclusive Insight – Amazon opened its no-register-no-checkout Amazon Go store to the public today near its headquarters in Seattle–but those expecting a general rollout of the technology or expansion to the supermarket chain, Whole Foods Market, that the e-commerce giant bought last year will have to wait much longer.

As Luster Fades on Mobile Wallets, Start-Ups Seek to Enable Digital Payments with Physical Cards

Jan 20 2018

NFC TIMES Exclusive Insight – While UK consumers are taking to contactless payments, they appear to have no intention of replacing their physical cards with mobile wallets, says UK-based digital payments start-up Curve.

Japan’s NTT DoCoMo, First Major Backer of Contactless-Mobile Payments, to Launch QR Code-Based Payments

NFC TIMES Exclusive Insight – Japan’s largest mobile operator, NTT DoCoMo, the world’s first major backer of contactless-mobile payments–using a forerunner to NFC technology–is planning to launch a separate QR code-based payments service this spring.

Dutch Banks Expand into Payments Wearables, HCE Wallets

NFC TIMES Exclusive Insight – Dutch bank ABN Amro plans to put its Mastercard-branded debit cards onto passive wearable devices, such as rings, bracelets and an analog watch from a major watchmaker, after the devices are in the hands of consumers.

Garmin Unveils Second High-End Smartwatch, Forerunner 645, Supporting Garmin Pay

Jan 10 2018

NFC TIMES Exclusive Insight – Wearables maker Garmin has unveiled its second major smartwatch supporting its Garmin Pay service, the Forerunner 645, a high-end device that follows the Vívoactive 3 in enabling users to tap to pay.  

Google Adopts New Payments Brand, but No New Strategy Announced to Catch Up to Apple Pay

NFC TIMES Exclusive Insight – Google's latest rebranding move for payments is certainly not its first, and involves no new products.

Payments Wearables in 2017: Market Makes Progress but Continues to Move Slowly

Dec 20 2017

NFC TIMES Exclusive Insight – While major smartwatch makers are enabling payments from their high-end devices, and there might be an announcement of another major wearables maker supporting payments at next month’s CES trade event, progress is slow for the technology to move to the range of lower-end smartwatches, fitness bands and such passive devices as rings, fobs and bracelets.