Topic “Tapit”

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

U.S. College Campuses This Fall to Roll Out NFC Tag Advertising Displays

Suppliers will deploy over 900 NFC-enabled advertising displays on 75 U.S. college campuses for the fall, hoping to capitalize on the high penetration of smartphone ownership on U.S. campuses.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

UK Taxis Get NFC Tags for Promo Campaign; NFC Dynamic Screens to Play at French Sporting Event

Samsung Electronics, along with Australia-based NFC marketing firm Tapit, UK-based out-of-home advertising company Chiel and terminal vendor VeriFone are rolling out NFC stickers to 80 taxis in the UK, as part of a promotional campaign for musician Robbie Williams’ upcoming Samsung-sponsored tour.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

Japanese Video Game Retailer Rolls Out NFC-Enabled Game Boxes

Video game retailer Codemasters Japan is rolling out NFC-enabled tags on game packages in Codemasters Japan retail outlets, Australia-based NFC tag marketing company Tapit has announced.

Mobile Operator Launches Smart Poster Campaign in Swedish Subway

Swedish mobile operator Three, outdoor media company Clear Channel, and Australia-based NFC tag marketing company Tapit have installed NFC smart posters on a Stockholm subway car.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

HEADLINE NEWS

Lax Security Blamed for Hack of 7-Eleven’s Mobile Payments Service in Japan

NFC TIMES Exclusive Insight – Japan’s popular 7-Eleven convenience store chain reported Thursday a major hack of its QR code-based mobile-payments app, but the breach appears to be due to poorly designed security protections in the app. 

In-Depth: More Nordic Banks Support Payments on Passive Wearables with Provisioning after Sale

NFC TIMES Exclusive Insight – Two more large Nordic banks, Nordea and Swedbank, have launched contactless payments on analog watches, using technology from Swedish provisioning company Fidesmo that enables consumers to buy the watches and provision them with tokenized Mastercard-branded cards after the sale by tapping the watches on Android NFC phones.

Insight: Apple Pay’s Expansion to 13 New European Countries Won’t Add Much Transaction Volume but Follows Familiar Strategy

NFC TIMES Exclusive Insight – Apple’s expansion this week into 13 new European countries may not look so good on paper, but it follows a divide-and-conquer strategy that Apple has used effectively before.

Visa Deepens Push into Tokenization with Planned Acquisition of Rambus Payments and Ticketing Unit

NFC TIMES Exclusive Insight – Visa plans to buy the payments and ticketing unit of U.S.-based chip company Rambus for $75 million, as the payments network seeks to expand tokenization beyond Visa cards, including to bank accounts used for real-time payments, as well as to transactions processed by domestic networks.

With Contactless Payments Ready to Take Off in U.S., Payments Trade Group Concerned ‘Fragmented POS Experience’ Could Hinder Growth

NFC TIMES Exclusive Insight – While contactless payments in the U.S. is “expected to accelerate in the near future,” merchants and issuers must improve the “POS experience” for consumers, the U.S. Payments Forum, a payments industry trade group, said today.

Melbourne Transit Agency Touts Successful Launch of Closed-Loop Payments with Google Pay; Plans to Add Support with Apple Pay

Jun 17 2019

NFC TIMES Exclusive Insight – Following a successful launch of its closed-loop Mifare-based transit payments service, myki, with Google Pay, Melbourne, Australia, transit authority Public Transport Victoria has allocated AU$1 million to expand the service onto other smartphone platforms, including iOS and the iPhone, an agency spokeswoman confirmed to NFC Times.

Analysis: BBVA’s ‘Global Payment Platform' Unlikely to Make Much Impact

NFC TIMES Exclusive Insight – The recent announcement by large Spain-based banking group BBVA of plans to enable more banks across its footprint in Latin America to roll out the NFC-enabled BBVA Wallet as part of their banking apps could run into problems, given trends for low take-up of bank-issued NFC wallets. 

In North America, Many Cities Not Ready for Open-Loop Payments

May 31 2019

NFC TIMES Exclusive Insight – While open-loop transit payments services, such as one being launched this week by New York’s Metropolitan Transportation Authority, get most of the attention, most public transit agencies and operators do not plan to accept credit and debit cards directly for payment of fares anytime soon.

Visa and Chase Seize on Launch of New York City Transit Payments Service to Try to Build ‘Momentum’ for Contactless

NFC TIMES Exclusive Insight – Unlike in most developed countries in Europe and Asia, in the U.S., only a small percentage of the population regularly uses mass transit. But New York City is an exception, with more than 4 billion transit trips per year in the metropolitan area–seven times greater than in the next largest U.S. city in terms of transit use, Chicago.

As Their Resistance Crumbles, Australia’s Big Four Banks have Found that Opposing Apple Pay Too Costly, Despite Tech Giant’s Fees

NFC TIMES Exclusive Insight – Another one of Australia’s big four banks, National Australia Bank, has given in to pressure from customers and has agreed to support Apple Pay.

In-Depth: Ticketmaster Embraces Digital Ticketing to Cut Fraud and Improve Communication with Ticket Purchasers and Fans

NFC TIMES Exclusive Insight – U.S.-based sports and entertainment ticketing vendor Ticketmaster sees its new digital-ticketing technology–supporting bar codes and NFC–as a way to reduce fraud and stay in touch with both ticket purchasers and event attendees.

Japanese Payments Players Expand Support for QR Code-Based Payments

May 20 2019

NFC TIMES Exclusive Insight – Japan’s mobile payments market is expanding, but the talk is not about NFC payments services, such as Apple Pay, Google Pay or the pioneering FeliCa wallet services originally pushed by NTT DoCoMo and rail operator JR East.