Topic “Tapit”

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

U.S. College Campuses This Fall to Roll Out NFC Tag Advertising Displays

Suppliers will deploy over 900 NFC-enabled advertising displays on 75 U.S. college campuses for the fall, hoping to capitalize on the high penetration of smartphone ownership on U.S. campuses.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

UK Taxis Get NFC Tags for Promo Campaign; NFC Dynamic Screens to Play at French Sporting Event

Samsung Electronics, along with Australia-based NFC marketing firm Tapit, UK-based out-of-home advertising company Chiel and terminal vendor VeriFone are rolling out NFC stickers to 80 taxis in the UK, as part of a promotional campaign for musician Robbie Williams’ upcoming Samsung-sponsored tour.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

Japanese Video Game Retailer Rolls Out NFC-Enabled Game Boxes

Video game retailer Codemasters Japan is rolling out NFC-enabled tags on game packages in Codemasters Japan retail outlets, Australia-based NFC tag marketing company Tapit has announced.

Mobile Operator Launches Smart Poster Campaign in Swedish Subway

Swedish mobile operator Three, outdoor media company Clear Channel, and Australia-based NFC tag marketing company Tapit have installed NFC smart posters on a Stockholm subway car.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

HEADLINE NEWS

Samsung Pay Launches in UK Without Major Banks or MST Technology

NFC TIMES Exclusive Insight – Samsung today finally launched its Samsung Pay mobile payments service in the UK, well behind rival payments services Apple Pay and Android Pay.

Wal-Mart Still Balks at Accepting NFC; Nordstrom Wants Right to Refuse Some NFC Wallets

NFC TIMES Exclusive – LAS VEGAS, Nev.: It’s been more than two and a half years since Apple Pay launched in the U.S., and retail giant Wal-Mart Stores still is no closer to accepting NFC at its 4,000-plus stores in the U.S. then when Apple began rolling out its NFC-enabled mobile payments service in October of 2014.

Apple Testing Loyalty Feature; Google Expected to Expand Payments for Home Device

NFC TIMES Exclusive – As they struggle with low user adoption of their respective wallets in the U.S., Apple and Google are seeking to add more features, hoping to increase transactions, NFC Times has learned.

Taiwan Chief Banking Regulator Reveals Apple Pay Card Adds; Samsung Launches Early Access in Country

NFC TIMES Exclusive Insight – The chairman of Taiwan’s banking regulator, the Financial Supervisory Commission, Wednesday revealed just how fast a start Apple Pay got on the island nation, following its launch of the mobile payments service there in late March.

Analysis: Cook Touts Apple Pay's 'Phenomenal Traction,' but Figures–or Lack of Them–Tell Another Tale

NFC TIMES Exclusive Insight – Apple CEO Tim Cook, with typical enthusiasm, touted Apple Pay’s “phenomenal traction” yesterday in a conference call with analysts. But with one exception, he again failed to release any actual transaction figures for the mobile payments service, while also apparently overstating the contactless and NFC acceptance footprint in the U.S.

Analysis: Enabling HCE Payments in Stand-Alone Wallet Vs. Mobile-Banking App? A Look at Ukraine

NFC TIMES Exclusive – Banks planning to launch host card emulation-based mobile payments have a decision to make: Should they incorporate the payments feature in their mobile-banking apps or introduce a separate wallet app.

Samsung ‘Officially’ Launches First Pays Service in Nordics and Middle East; Expands Beta to Two More Countries

NFC TIMES Exclusive Insight – Samsung today said it had “officially” launched its mobile payments service, Samsung Pay, in Sweden and the United Arab Emirates after “early-access launches” in these countries, making it the first of the global “Pays” wallets to fully launch in either the Nordics or the Middle East.

‘Pays’ Not Enough: Two Singaporean Banks to Expand P2P Apps to In-Store Payments Using QR Codes

NFC TIMES Exclusive Insight – Two of Singapore's major banks–both of which are participating in all three of the “Pays” wallets–Apple Pay, Samsung Pay and Android Pay–are expanding their peer-to-peer payments services to in-store payments using QR codes.

More German Banks to Commercially Launch HCE-Enabled Payments

NFC TIMES Exclusive – At least two German banks plan to follow the country's largest bank by assets, Deutsche Bank, in offering host card emulation-based mobile payments to their customers, NFC Times has learned.

PayPal Will Use Discover Acceptance Infrastructure and Tokenization for In-Store Payments with Android Pay

NFC TIMES Exclusive – PayPal will use the Discover Financial Services acceptance infrastructure and tokenization for its move to in-store payments with Android Pay, NFC Times has confirmed.

Samsung Pay Nears Launch in Taiwan; Android Pay Expected to Follow

NFC TIMES Exclusive – Samsung Pay is expected to launch next month in Taiwan, followed by Android Pay, as the two global “Pays” wallets gear up to compete with Apple Pay on the island nation, NFC Times has learned.

Analysis: Following Delays, PayPal ‘Soon’ to Launch Next Attempt at In-Store Payments using Host Card Emulation

NFC TIMES Exclusive Insight – PayPal and Google announced a deal that promises to finally bring HCE payments to U.S. PayPal account holders, after delays–enabling users to pay with PayPal through Android Pay.