Topic “Tapit”

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

U.S. College Campuses This Fall to Roll Out NFC Tag Advertising Displays

Suppliers will deploy over 900 NFC-enabled advertising displays on 75 U.S. college campuses for the fall, hoping to capitalize on the high penetration of smartphone ownership on U.S. campuses.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

UK Taxis Get NFC Tags for Promo Campaign; NFC Dynamic Screens to Play at French Sporting Event

Samsung Electronics, along with Australia-based NFC marketing firm Tapit, UK-based out-of-home advertising company Chiel and terminal vendor VeriFone are rolling out NFC stickers to 80 taxis in the UK, as part of a promotional campaign for musician Robbie Williams’ upcoming Samsung-sponsored tour.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

Japanese Video Game Retailer Rolls Out NFC-Enabled Game Boxes

Video game retailer Codemasters Japan is rolling out NFC-enabled tags on game packages in Codemasters Japan retail outlets, Australia-based NFC tag marketing company Tapit has announced.

Mobile Operator Launches Smart Poster Campaign in Swedish Subway

Swedish mobile operator Three, outdoor media company Clear Channel, and Australia-based NFC tag marketing company Tapit have installed NFC smart posters on a Stockholm subway car.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

HEADLINE NEWS

In-Depth: Major Pays Wallets Accelerate Support for Closed-Loop Transit Ticketing

NFC TIMES Exclusive – One of the key battlegrounds for Apple, Google and Samsung as they seek more users for their respective Pays wallets is transit ticketing–with all three tech giants targeting both open-loop payments and–perhaps surprisingly–also closed-loop transit cards. (See table below).

Report: Will Deployment of Contactless EMV Cards in U.S. Drive Growth of NFC Mobile Payments? Conclusions Hard to Draw

NFC TIMES Exclusive Insight – With U.S. banks finally beginning to issue dual-interface EMV cards in significant numbers this year and more U.S. merchants accepting contactless and NFC payments, a key question becomes whether contactless card payment will help or hurt the prospects for what has generally been considered as disappointing take-up of NFC wallets.

Half of Face-to-Face Visa Transactions Outside of U.S. Expected to be Contactless Soon

NFC TIMES Exclusive Insight – Half of all domestic face-to-face transactions with Visa-branded cards globally–outside of the U.S.–are expected to be contactless within the next two months, with Visa reporting that contactless technology is maturing in numerous countries worldwide, mainly in Europe and Asia.

Analysis: Canadians Increasingly Pay with Contactless Cards, Although Cash Continues to Play Key Role

Apr 22 2019

NFC TIMES Exclusive Insight – Contactless transactions in Canada topped 50% of all in-store card transactions for the first time ever during the first quarter of this year, said the country’s largest payments card processor, Moneris, this week.

Contactless Card Transactions Could Overtake Taps from NFC Phones ‘Quickly’ in the U.S.: Industry Veteran

Apr 23 2019

NFC TIMES Exclusive Insight – Transactions from contactless bank cards in the U.S. will “quickly surpass” those from NFC phones by the end of 2020, despite cards being rolled out much later than NFC-enabled wallets, industry veteran Randy Vanderhoof, head of the Secure Technology Alliance industry trade group and the affiliated U.S. Payments Forum, told NFC Times.

Samsung's Deal with Taiwan’s EasyCard is Latest in Global Push by Pays Wallets to Support Transit Payments

NFC Times Exclusive Insight – Samsung Pay is the first of the major NFC Pays wallets to announce it is working with Taiwan’s large closed-loop transit and retail payments service EasyCard, as it seeks to differentiate itself in a crowded and fast-growing mobile-payments market on the island nation.

In-Depth: Garmin Pay Provisioning Company Fit Pay Hopes to Build on Early Lead with Spin-Off, but Larger Competitors are Gearing Up

NFC TIMES Exclusive Insight – U.S.-based Nxt-ID disclosed late Thursday that the spin-off of its payments unit, Fit Pay, which provides bank card provisioning for Garmin Pay, would again be delayed, as it waits another couple of weeks for the closing of a nearly $17 million loan it needs to move forward with the new company.

In-Depth: Australia’s No. 2 City Shuns Open-Loop Transit Payments, Sticking with Closed-Loop Mifare for Launch of Mobile Service

Apr 10 2019

NFC TIMES Exclusive Insight – While Australia is the top market worldwide for use of contactless bank cards at retail, any hopes for those same open-loop cards and card credentials on NFC phones being used as part of a nationwide, interoperable transit payments service have been dashed for now. 

Analysis: Apple Announces Breakthrough with Apple Card, but is It Mostly Slick Marketing?

NFC TIMES Exclusive Insight – With typical style and élan, Apple introduced its new credit card, Apple Card, at a product launch event this week, one of several new services the tech giant is counting on to provide growth as its iPhone sales slip.

In-Depth: Nxt-ID Gets Much-Needed Financing, Clearing Way to Spin Off Its Payments Wearables Provisioning Unit Fit Pay

Apr 5 2019

NFC TIMES Exclusive Insight – U.S.-based Nxt-ID, whose Fit Pay unit provides payment card provisioning for Garmin Pay, has announced a closing date for a $16.5 million loan it will use for working capital and to refinance an existing loan.

Australia’s Commonwealth Bank Sees Jump in Mobile Transactions with Apple Pay, Though Still Small Share of Total Card Use

NFC TIMES Exclusive Insight – Commonwealth Bank of Australia, one of Australia’s largest banks, has said its mobile wallet transactions have increased by nearly three times in the two months since introducing Apple Pay, according to a report, though the bank declines to release any actual transaction figures, and mobile transactions still are believed to make up a very small percentage of total transactions.

In-Depth: Singapore Prepares to Launch Acceptance of Open-Loop Transit Payments Following Lengthy Trial

NFC TIMES Exclusive InsightWhen it launches its SimplyGo service April 4, Singapore’s Land Transport Authority will become the first major transit authority in Asia outside of China to launch acceptance of open-loop payments of fares.