Topic “Tapit”

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

U.S. College Campuses This Fall to Roll Out NFC Tag Advertising Displays

Suppliers will deploy over 900 NFC-enabled advertising displays on 75 U.S. college campuses for the fall, hoping to capitalize on the high penetration of smartphone ownership on U.S. campuses.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

UK Taxis Get NFC Tags for Promo Campaign; NFC Dynamic Screens to Play at French Sporting Event

Samsung Electronics, along with Australia-based NFC marketing firm Tapit, UK-based out-of-home advertising company Chiel and terminal vendor VeriFone are rolling out NFC stickers to 80 taxis in the UK, as part of a promotional campaign for musician Robbie Williams’ upcoming Samsung-sponsored tour.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

Japanese Video Game Retailer Rolls Out NFC-Enabled Game Boxes

Video game retailer Codemasters Japan is rolling out NFC-enabled tags on game packages in Codemasters Japan retail outlets, Australia-based NFC tag marketing company Tapit has announced.

Mobile Operator Launches Smart Poster Campaign in Swedish Subway

Swedish mobile operator Three, outdoor media company Clear Channel, and Australia-based NFC tag marketing company Tapit have installed NFC smart posters on a Stockholm subway car.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

HEADLINE NEWS

Fitbit Unveils First Non-Smartwatch Supporting NFC Payments Service, but Progress of Device Rollout Slow

NFC TIMES Exclusive Insight ­– U.S.-based wearables maker Fitbit in October plans to release its first non-smartwatch supporting its payments service, Fitbit Pay, with the recent unveiling of its new health and fitness tracker Charge 3–but as with its Versa smartwatch, released in April, the NFC payments feature will only be available on a “special edition” version of the tracker in the U.S. and likely in some other markets.

Analysis: Three Years In, Samsung Pay Transaction Figures Are Still Nothing to Boast About

NFC TIMES Exclusive Insight – ­Three years after its launch in South Korea, consumer take-up of Samsung Pay remains lackluster, despite the company’s efforts to hype up its newly released figures.

Dominant NFC Chip Supplier Seeks to Move Up Value Chain by Providing More Services

NFC TIMES Exclusive – NXP Semiconductors, the dominant supplier of NFC chips and secure elements for smartphones and wearables, is seeking to push further up the value chain, offering such services as a white-label wallet platform and provisioning of bank and transit payments applications.

More Cities Plan to Launch Transit Ticketing in Google Pay Wallet

NFC TIMES Exclusive – Some major cities plan to enable their transit fare payments in the Google Pay wallet, using NXP’s Mifare 2GO provisioning service, NXP Semiconductors confirmed to NFC Times, adding that the implementations could put the fare-payments applications on secure elements.

Vancouver Transit Authority Plans to Run Open-Loop and Closed-Loop Fare Collection Side by Side

Aug 13 2018

NFC TIMES Exclusive – Vancouver-area transit authority TransLink is seeing modest consumer take-up for its new open-loop contactless fare payments service and around 6% of the contactless EMV credit transactions are from NFC mobile wallets so far, NFC Times has learned.

Mastercard Backs Open-Loop Transit Payments in Taiwan’s No. 2 City

NFC TIMES Exclusive Insight – Kaohsiung, Taiwan’s second-largest city, plans to enable riders to enter subway gates by tapping contactless EMV credit cards and NFC wallets by the end of the year, working with Mastercard.

Traditional Watchmaker Fossil Adds NFC Payments, Heart Monitor to Smartwatch Line, as It Seeks to Reverse Earnings Slump

NFC TIMES Exclusive Insight – Struggling U.S.-based watchmaker Fossil has introduced NFC for the first time, in its Q line of smartwatches, hoping the support for Google Pay and other smartwatch applications will help the mainly traditional watchmaker to stay competitive as more consumers turn away from traditional watches.

Analysis: Apple Touts Growth, as It Releases First Global Transaction Figure for Apple Pay; but Service Continues to Face Challenges

NFC TIMES Exclusive Insight – Apple released the number of global transactions for its Apple Pay service–believed to be the first time it has done so–as the tech giant touted a tripling of transactions to more than 1 billion for the latest quarter. Apple also disclosed plans by two more large U.S. retailers to accept contactless payments and announced that another major country, Germany, would support Apple Pay, later this year.

Japan’s SoftBank Group Plans Digital Payments Service; Can It Convince Consumers to Part with Their Cash?

NFC TIMES Exclusive Insight –  SoftBank Group’s reported plans to launch a mobile digital payments service in Japan by year’s end–collaborating with Indian mobile payments provider Paytm–is an attempt by SoftBank Group founder Masayoshi Son to do what other large companies have tried and failed to do: wean Japanese consumers off of cash.

Garmin Unveils New Smartwatch Series Supporting Garmin Pay

NFC TIMES Exclusive Insight – U.S.-based wearables maker Garmin has introduced a fourth smartwatch to its lineup of devices supporting its NFC-enabled payments service, Garmin Pay, the high-end D2 Delta watch series targeted at aviators or aviator wannabes.

Hong Kong Subway Operator and Majority Owner of Octopus Pursues QR Code-Based Transit Payments

NFC TIMES EXCLUSIVE Insight – Hong Kong’s MTR Corp., which runs the city’s subway system, next month will accept tenders from technology and payments providers for a QR code-based fare collection service that will serve as an alternative to its much-used contactless Octopus card.

Open-Loop Payments Connected with Campus ID Cards Not to be Included in Apple Wallet

NFC TIMES Exclusive – NFC-based student ID cards provisioned to Apple Wallet beginning this fall won’t include the open-loop debit payments that are often part of plastic student ID cards, NFC Times has learned.