Topic “Tapit”

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

U.S. College Campuses This Fall to Roll Out NFC Tag Advertising Displays

Suppliers will deploy over 900 NFC-enabled advertising displays on 75 U.S. college campuses for the fall, hoping to capitalize on the high penetration of smartphone ownership on U.S. campuses.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

UK Taxis Get NFC Tags for Promo Campaign; NFC Dynamic Screens to Play at French Sporting Event

Samsung Electronics, along with Australia-based NFC marketing firm Tapit, UK-based out-of-home advertising company Chiel and terminal vendor VeriFone are rolling out NFC stickers to 80 taxis in the UK, as part of a promotional campaign for musician Robbie Williams’ upcoming Samsung-sponsored tour.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

Japanese Video Game Retailer Rolls Out NFC-Enabled Game Boxes

Video game retailer Codemasters Japan is rolling out NFC-enabled tags on game packages in Codemasters Japan retail outlets, Australia-based NFC tag marketing company Tapit has announced.

Mobile Operator Launches Smart Poster Campaign in Swedish Subway

Swedish mobile operator Three, outdoor media company Clear Channel, and Australia-based NFC tag marketing company Tapit have installed NFC smart posters on a Stockholm subway car.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

HEADLINE NEWS

Developer of Visa Transit SAM Says Technology Could Help Turn Closed-Loop Ticketing System into EMV Payments Service

Mar 14 2019

NFC TIMES Exclusive – The developer of Visa’s new transit secure-access module, or SAM, said the technology could potentially help turn even a low-end, closed-loop transit-ticketing system, such as Mifare Classic, into an EMV-enabled payments system–although that could still require transit operators to install new acceptance terminals, and they would still need to set up a back-end system to support it.

Swedish Watchmaker Latest Passive Wearables Maker with Plans to Enable Payments

NFC TIMES Exclusive Insight – Small Swedish analog watchmaker TRIWA next week plans to launch payments wearables enabled for tokenized Mastercard-branded cards issued by Swedish banking group SEB, with provisioning company Fidesmo telling NFC Times there will be more watch brands to come enabling payments.

Analysis: Apple’s Planned Credit Card with Goldman Sachs Unlikely to Significantly Boost Apple Pay

NFC TIMES Exclusive Insight – While Apple’s deal with Goldman Sachs to jointly roll out a new credit card this year integrated with Apple Pay and Apple’s devices made headlines Thursday, it was neither the first news of this partnership nor the first deal of its kind for Apple.

Sony Launches Smart Strap in Europe Supporting NFC Payments; High-End Device Costs as Much as Latest Apple Watch

Feb 16 2019

NFC TIMES Exclusive Insight – Sony has introduced its NFC-enabled smart watch strap, Wena, to the UK and Ireland, which will allow users to turn their analog watches into hybrid smartwatches and tap the straps to pay with tokenized EMV-compliant cards loaded into the devices from wallet apps.

Open-Loop Payments to Launch on London’s Airport Train Service with Calls for Further Expansion

Feb 15 2019

NFC TIMES Exclusive Insight – ­The Heathrow Express airport line serving London will begin accepting contactless open-loop payments along with closed-loop Oyster cards next week–more than six years after commuters first could pay by tapping their bank cards and NFC phones to ride on buses on the separate Transport for London system.

In-Depth: More U.S. Issuers to Join Contactless Card Rollout; Adoption Expected to Surpass NFC Wallets

NFC TIMES Exclusive Insight – There is more evidence that U.S. banks will be moving a substantial portion of their card base to contactless over the next few years, as they reissue their basic EMV cards with a contactless interface, giving American consumers more opportunities to tap to pay than ever before.

USA Technologies Feels Wrath of Investors After Admitting Financial Irregularities and Audit Firm Quits

NFC TIMES Exclusive Insight – USA Technologies, or USAT, which has been the largest enabler of card and contactless payments on vending machines in the U.S., saw half its market cap wiped yesterday, after its independent audit firm, RSM US, resigned, saying it could no longer rely on USAT’s representations in connection with the 2017 audit of the company.

In-Depth: Payments Wearables Market Enters New Phase as Passive Devices Get Tokenized Bank Cards

Feb 22 2019

NFC TIMES Exclusive – With the announcement this month by large analog watchmaker Swatch of the expansion of its digital payments service SwatchPAY! to Europe, the payments wearables market could see a considerable change.

Provisioning Tokens to Swatch Watches in the Store: How SwatchPAY! Works

NFC TIMES Exclusive – Switzerland-based watchmaker Swatch plans to roll out its SwatchPAY! contactless payments service to a number of European countries and then perhaps globally, representing budding competition to Apple Pay, Fitbit Pay and Garmin Pay. But unlike these three smartwatch-enabled Pays services and others, SwatchPAY! uses low-cost analog watches as its payments devices.

Cook Discloses Apple Pay Transactions Showing That Growth Continues, Albeit Somewhat More Slowly Than Before

NFC TIMES Exclusive Insight – Apple Tuesday reported that its digital payments service recorded more than 1.8 billion transactions globally in the tech giant’s fiscal first quarter ending in December, more than double compared with the same quarter a year earlier–though transaction growth is slowing and transactions still represent a small percentage of total card transactions.

Garmin Pay Welcomes Support from Third U.S. Network but More Competition on Horizon

NFC TIMES Exclusive Insight – Garmin Pay added a third network to its smartwatch payments service in the U.S. this week, enabling Discover Financial Services-branded cards to be loaded onto its NFC-enabled devices, as more acceptance points for NFC payments in the U.S. come online to give consumers additional places to tap to pay.

Another Major Holdout Among Major U.S. Merchants, Target, Agrees to Accept Contactless and NFC Payments

NFC Times Exclusive Insight – Acceptance of contactless and NFC payments in the U.S. has lagged behind many other developed markets for years, but that continues to change, with another major merchant–big box retailer and top 10 U.S. chain Target­–announcing Tuesday that it would soon take tap and pay.