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Lack of NFC Tag-Reading Feature in New iPhones Could Create Problems for Tag Companies, Marketers

Sep 20 2014

NFC Times Exclusive: Apple’s decision to exclude tag-reading functionality from its forthcoming NFC-enabled iPhones has caused disappointment among suppliers of tags and developers of tag applications, who told NFC Times they believe the omission could confuse consumers and potentially hamper tag-marketing campaigns.

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Group Speculates on Potential for BLE in Payments, Other Use Cases

Possible use cases for Bluetooth low energy include proximity marketing, transit and event ticketing, and indoor navigation in retail stores, arenas and stadiums. Then, of course, there is payments–although it remains unclear how a BLE-based payments service would operate, and the concept remains mostly hypothetical, according to a new report on BLE from the Smart Card Alliance industry group.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

NFC Social Marketing Panel Seeks to Shift Attention Away from Payment

By: 
Kiona Smith-Strickland

Such nonpayment applications as marketing campaigns and loyalty programs are more likely to drive adoption of NFC than payments, panelists told attendees of a recent “NFC Goes Social” event in Boston, organized by the MIT Enterprise Forum's NFC Cluster.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

HEADLINE NEWS

NFC SIMs in Short Supply for Chunghwa Telecom's NFC Rollout

NFC Times Exclusive – TAIPEI, Taiwan – Gemalto announced this week that it is providing NFC SIM cards for Chunghwa Telecom’s commercial launch of NFC services, but availability of the SIMs to the telco’s subscribers are extremely limited and none of the telco’s shops or service centers currently have the cards, NFC Times has learned.

People on the Move: Awad Returns to Broadcom’s NFC Program as Chip Maker’s NFC Business Lags Behind Chief Rivals

Dec 4 2014

NFC Times Exclusive – Mohamed Awad, who formerly headed Broadcom’s NFC business, has returned to oversee the program, among other duties, as Broadcom looks to reinvigorate a progra

Gemalto Seeks to Reposition TSM Offer as ‘Hub,’ as It Tries to Counter Threats to Its NFC Business; but is It Really a Hub?

Dec 1 2014

NFC Times Exclusive – With the role of the TSM coming under increasing pressure for being too complex and costly, Gemalto, the world’s largest TSM, is seeking to reposition its TSM offer–promoting it as being part of a large “trusted services hub,” as the France-based vendor tries to convince more banks to provision their credit and debit cards on NFC SIMs.

NXP Seeks to Open Up Access to Embedded Chips in Android Phones

Nov 20 2014

With interest growing again in embedded secure elements in NFC phones to store applications, thanks to Apple Pay, NXP Semiconductors is trying to drive demand for its embedded chips in Android phones by making it easier for service providers to load their applications on the silicon.

Orange NFC Chief: We Want to Talk to Apple about Putting Orange Cash on iPhone

NFC Times Exclusive: The head of mobile payments for France-based mobile operator Orange Group said he wants to talk to Apple about enabling the telco’s co-branded payment application, Orange Cash, on the Apple Pay platform. 

Visa, MasterCard: Secure In-App Payments with Apple Pay a ‘Game Changer,’ but Card-Not-Present Rates Remain

NFC Times Exclusive: While the thought of more consumers tapping their phones to pay in stores is attracting the most attention with the launch of Apple Pay, it’s the prospect of users paying for purchases in mobile apps with Apple Pay that could be the real breakthrough, say representatives of Visa and MasterCard Worldwide. 

OTI Reduces Growth Estimate and Pushes Back Positive EBITDA Prediction

Israeli-based NFC and contactless company On Track Innovations pushed back its prediction for positive adjusted EBITDA back to the third quarter of 2015 and reduced its estimate for 2014 revenue growth to 10%, down from the 30% it had predicted previously, the company reported in its quarterly earnings call.

DeviceFidelity Acquired by mPOS and Reader Component Supplier Kili

Canada-based Kili Technology, which supplies hardware modules, firmware and IP for mobile point of sale, readers and other payment-acceptance devices, has acquired NFC-accessories vendor DeviceFidelity.

Subway Eschews Exclusivity, Supports Multiple Mobile Wallets

NFC Times Exclusive: LAS VEGAS, Nev. – While a number of major U.S. merchants have pledged to only accept one mobile-payments service, that is not the case for giant Subway sandwich chain, which has now introduced at least three major options for its customers to pay with their smartphones.

AmEx and Discover Weigh In On HCE, Tokenization and Acceptance

Las Vegas, Nev. – No single mobile payments provider or platform will dominate the market in the long run, so card networks should adopt a flexible approach, CEOs of two major payment networks, American Express and Discover Financial Services, told attendees at this week’s Money 2020 conference.

Softcard Touts Rewards to Increase Wallet Activations; Insists it Will Support Wallet on iPhone SIMs

LAS VEGAS, Nev. – Softcard CEO Michael Abbott was selling the value of rewards in the telco-owned mobile wallet today during a keynote address at the Money 2020 conference in Las Vegas.

Despite Talk of NFC and BLE, QR Codes Expected as Main Technology for MCX Launch

Although Dekkers Davidson, CEO of the big MCX mobile-commerce consortium in the U.S., said the group is working on Bluetooth low energy and NFC, the main technology MCX is expected to launch with next year will still be QR codes.