The Central Ohio Transit Authority, or COTA, officially launched its new digital-payments service Monday, including a fare-capping feature that the agency estimates will cost it $1.8 million per year in lost fare revenue, the agency confirmed to Mobility Payments.
COTA, which serves Ohio’s largest city, Columbus, and the surrounding metropolitan area, launched an account-based ticketing system that enables the fare-capping feature. Customers also can reload their accounts with cash at more than 350 retail outlets, then pay with QR codes on their smartphones or with contactless cards via validators installed on 320 fixed-route buses.
The agency had soft-launched the new system Oct. 17, which cost it $1.5 million upfront, mainly for installing new validators, along with monthly fees going forward to plug into a software-as-a-service platform from UK-based Masabi.