The first two campaigns in the U.S. on Clear Channel Outdoor’s NFC-enabled out-of-home advertising network, called Connect, will launch in the San Francisco area in September, representatives of the company told NFC Times, and they expect nationwide campaigns to go live by the fourth quarter.
NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.
NFC Times Exclusive: As Identiv’s management shifts focus away from the restructuring process the company began in 2013, NFC tags for consumer goods are the company’s heaviest area of investment and largest area of growth, CEO Jason Hart told NFC Times in an interview.
NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.
The vice president for digital product for Clear Channel Outdoor has told NFC Times the company’s recent announcement of plans to expand its NFC-enabled outdoor advertising network to several more countries is based on “engagement rates” by consumers that justify the larger deployment.
While some view it as a passing fad, interest in wearable devices continues to grow according to recent surveys, and if the trend holds, it could boost demand for Bluetooth and other connectivity technologies, including NFC.
NFC Times Exclusive: Facebook is unlikely to become a real payments player or use NFC or other technologies to try to make the jump to the physical point of sale anytime soon, panelists at a recent NFC conference agreed.
NFC Times Exclusive: As the Isis joint venture gears up for its planned national rollout, NFC Times looks at the view on the ground in its pilot cities of Austin, Texas, and Salt Lake City, Utah, from the perspective of merchants and consumers.
Israel-based On Track Innovations reported new orders for its NFC and contactless readers in North America, along with the first shipments of its NFC-enabled Wave attachment, driving higher revenue, though the vendor’s quarterly losses continued.
U.S.-based Identiv reported higher revenue and narrowed losses for the second quarter, predicting a breakeven or positive result by the end of the year, as the company’s restructuring program draws to a close.
NFC Times Exclusive: Westpac New Zealand’s product chief told NFC Times he believes host-card emulation will reduce costs and increase flexibility, while ensuring the bank can use its own branded wallet.
NFC Times Exclusive: With interest in host-card emulation continuing to grow and SIM-based NFC rollouts in need of a boost, mobile operators and their global trade association, GSMA, are pushing for significant cuts in the cost and complexity of TSMs and lowering other hurdles that have discouraged service providers from provisioning their applications on SIM cards.
U.S.-based Broadcom did not mention NFC in its recent conference call with analysts following release of its second quarter results, in which it announced cuts to its global workforce of 20% by exiting the baseband mobile processor business.
A group of former top managers in Visa’s mobile program have formed a start-up that plans to use NFC and BLE to deliver coupons, rewards and other offers to consumers in stores, using the branded apps of retailers or other marketers.
Transport for London today announced it would launch acceptance for open-loop bank cards and other contactless payment on its heavily traveled London Underground and other modes of transit in September, while the UK’s largest mobile operator, EE, announced customers could begin to tap their NFC phones to pay fares at the same time.
NXP Semiconductors said sales in its emerging ID business–mainly made up of its NFC chips–increased by 22% in the second quarter, compared with the first quarter, and CEO Richard Clemmer insisted the chip maker’s secure element business would continue to remain a strong contributor.