NFC Times Exclusive: As Identiv’s management shifts focus away from the restructuring process the company began in 2013, NFC tags for consumer goods are the company’s heaviest area of investment and largest area of growth, CEO Jason Hart told NFC Times in an interview.
NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.
The vice president for digital product for Clear Channel Outdoor has told NFC Times the company’s recent announcement of plans to expand its NFC-enabled outdoor advertising network to several more countries is based on “engagement rates” by consumers that justify the larger deployment.
While some view it as a passing fad, interest in wearable devices continues to grow according to recent surveys, and if the trend holds, it could boost demand for Bluetooth and other connectivity technologies, including NFC.
NFC Times Exclusive: Facebook is unlikely to become a real payments player or use NFC or other technologies to try to make the jump to the physical point of sale anytime soon, panelists at a recent NFC conference agreed.
NFC Times Exclusive: As the Isis joint venture gears up for its planned national rollout, NFC Times looks at the view on the ground in its pilot cities of Austin, Texas, and Salt Lake City, Utah, from the perspective of merchants and consumers.
As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.
The NFC enabled Lexus ad in the April 2012 issue of Wired generated much interest in print advertising applications for NFC, but actual take-up among advertisers and publishers appears slow, and there haven’t been any high-profile launches since.
As the Hungarian Mobile Wallet Association prepares to enable its members to commercially launch NFC mobile payments, it has released the results of its 12-month NFC payments and loyalty pilot along with a survey of users.
France-based telco Orange and Air France, along with airline industry and information technology services provider SITA have launched a trial of an NFC boarding pass application for the airline’s route from Toulouse to Paris, and SITA is also piloting Bluetooth low energy beacons at Dallas/Fort Worth International Airport.
NFC Times Exclusive: Both Visa and MasterCard plan to offer their own HCE services to banks and other issuers to help the financial institutions launch host-card emulation, as the payment networks continue to try to expedite the rollout of HCE technology for NFC mobile payments, NFC Times has learned.
NFC Times Exclusive: Host-card emulation represents an “inflection point” for driving the rollout of NFC mobile payments and could also help the SIM-based NFC ecosystem to become more efficient and less costly, the head of payments innovation for major Spanish bank BBVA told NFC Times.
NFC Times Exclusive: With its high rate of smartphone ownership, strong contactless-payment infrastructure and well-developed NFC ecosystem, Canada is increasingly seen as a market to watch for NFC commercial deployments.
Spanish bank BBVA is claiming to be the first bank to commercially launch payments with host-card emulation, announcing today an upgrade of its Android mobile-wallet app incorporating Visa’s HCE specifications.