Features Section

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

Early Results Point to Slow Uptake for NFC Enabled Print Advertising

Kiona Smith-Strickland

The NFC enabled Lexus ad in the April 2012 issue of Wired generated much interest in print advertising applications for NFC, but actual take-up among advertisers and publishers appears slow, and there haven’t been any high-profile launches since.

Telcos to Pursue Greater Presence in Payments Business as NFC Rolls Out

Dan Balaban

A number of mobile operators in Europe and beyond are planning to introduce their own NFC-enabled payment services starting in 2013, as the telcos begin to roll out their NFC mobile wallets.

NFC Ticketing Stuck at the Station: Tech Challenges Contribute to Stall

Dan Balaban

Five or six years ago, transit ticketing was predicted by many to become first big application service providers would launch when NFC rolled out commercially.

Embedded Chips Expected to Play Key Role in NFC Rollouts

Dan Balaban

At least two-thirds of NFC phones shipped this year will pack embedded secure elements–offering the potential for service providers to put payment and other secure applications on the chips and avoid working with mobile operators.

Panel: NFC Has Role to Play in Health and Fitness Applications; Though It’s Not for All Uses

Kiona Smith-Strickland

NFC could have a growing role in health and fitness applications, especially helping to collect and transmit data, though it’s not suited for all uses.

Vendor Groups Release Ticketing Specs While They Wait for Transit Officials to Move on Mobile NFC

Dan Balaban

The OSPT Alliance, a vendor group that seeks to challenge the dominance of Mifare in contactless transit ticketing, released a second version of its “mobile guidelines” Thursday, which it said would help transit authorities and transit operators to introduce mobile ticketing on NFC phones.

NFC Social Marketing Panel Seeks to Shift Attention Away from Payment

Kiona Smith-Strickland

Such nonpayment applications as marketing campaigns and loyalty programs are more likely to drive adoption of NFC than payments, panelists told attendees of a recent “NFC Goes Social” event in Boston, organized by the MIT Enterprise Forum's NFC Cluster.

More Consumer Electronics to Incorporate NFC for Connectivity This Year

Dan Balaban

LAS VEGAS, Nev. – NFC technology this year is likely to make its way into a greater variety of consumer products, including televisions, DVD players, digital cameras, even an automatic vacuum cleaner, if demonstrations at last week’s International Consumer Electronics Show in Las Vegas are any indication.


Analysis: Google Launches Google Pay Rebrand, as It Seeks to Enable Payments Across Multiple Channels and Devices

NFC TIMES Exclusive Insight – Google began rolling out its previously-announced set of Google Pay services Tuesday in what is primarily a rebrand of Android Pay and other Google payments features. The initiative supports Google’s long-held goal of making payments seamless across its various products and access points.

Can Luxury Watchmaker TAG Heuer Sell Swiss Precision Along with NFC Payments? Its Latest Smartwatch Again Supports Android Pay

NFC TIMES Exclusive Insight – While payments wearables, in general, are taking off more slowly than expected, a number of manufacturers are incorporating the feature in their high-end watches and that includes Switzerland-based luxury watchmaker TAG Heuer.

Hong Kong Banking Group JETCO–Former Backer of NFC–Launches QR Code Payments Service

NFC TIMES Exclusive Insight – Hong Kong ATM and interbank group JETCO is the latest provider to launch a QR code-based payments service for in-store transactions in Asia, with payments coming out of the consumers’ bank accounts. But the group has few if any merchants live yet.

Vendor Hopes to ‘Flip’ Bitcoin Holders into Users of Cryptocurrency for Retail Purchases

NFC TIMES Exclusive Insight – While Bitcoin and other cryptocurrencies are mainly seen as assets for speculative investments these days rather than currencies for making payments, U.S.-based provisioning and mobile wallet platform company Fit Pay Thursday released a second announcement about its planned contactless device that would enable holders of Bitcoin to make purchases at brick-and-mortar stores.

NXP Continues to Promote ‘Loader Service’ Targeting Wearables Market, Seeking to Sell More Embedded Chips

NFC TIMES Exclusive Insight – In addition to the NFC secure elements that NXP Semiconductors is providing to wearables maker Garmin for its vívoactive 3 and forthcoming Forerunner 645 smartwatches supporting Garmin Pay, NXP is also supplying its “Loader Service,” a technology that the chip maker has been pushing for more than three years.

Popular Messaging App Most-Used Mobile Payments Service in Taiwan: Survey

NFC TIMES Exclusive Insight – There’s more evidence that social media and messaging apps are proving to be valuable platforms for promoting mobile payments, at least in Asia.

Can Cryptocurrency Work at the Point of Sale? Some Vendors Want to Try

NFC TIMES Exclusive – As cryptocurrencies gain momentum online, some payments vendors and even a handful of national banks are making the first moves toward bringing those currencies into the world of brick-and-mortar retail with mobile payments, but it will likely be some time before those efforts gain a significant foothold in the market.

More U.S. Transit Authorities Plan to Accept Open-Loop Payments, but Some Cities are Opting Out

NFC TIMES Exclusive – Interest continues among a number of transit authorities globally to move toward acceptance of contactless bank cards and NFC phones for fares, but rollouts have been happening in fits and starts in such countries as the U.S., where some cities there are deciding against accepting open-loop payments.

Could China Lead Way in Using QR Codes for Mobile Transit Ticketing Instead of NFC? Shanghai Metro Could Provide Answer

NFC TIMES Exclusive Insight – While the rollout hasn’t gone quite as smoothly as planned, the Shanghai Metro’s launch of a large trial of QR code-based payments could mark a turning point for use of the technology for transit fare collection.

Amazon Launches No-Register Concept Store but Stays Mum on Expansion Plans

NFC TIMES Exclusive Insight – Amazon opened its no-register-no-checkout Amazon Go store to the public today near its headquarters in Seattle–but those expecting a general rollout of the technology or expansion to the supermarket chain, Whole Foods Market, that the e-commerce giant bought last year will have to wait much longer.

As Luster Fades on Mobile Wallets, Start-Ups Seek to Enable Digital Payments with Physical Cards

Jan 20 2018

NFC TIMES Exclusive Insight – While UK consumers are taking to contactless payments, they appear to have no intention of replacing their physical cards with mobile wallets, says UK-based digital payments start-up Curve.

Japan’s NTT DoCoMo, First Major Backer of Contactless-Mobile Payments, to Launch QR Code-Based Payments

NFC TIMES Exclusive Insight – Japan’s largest mobile operator, NTT DoCoMo, the world’s first major backer of contactless-mobile payments–using a forerunner to NFC technology–is planning to launch a separate QR code-based payments service this spring.