Topic “Blue Bite”

U.S. College Campuses This Fall to Roll Out NFC Tag Advertising Displays

Suppliers will deploy over 900 NFC-enabled advertising displays on 75 U.S. college campuses for the fall, hoping to capitalize on the high penetration of smartphone ownership on U.S. campuses.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

CBS Outdoor Survey Finds Low Consumer Awareness of NFC but Remains Upbeat about Technology

A recently released consumer survey by U.S.-based outdoor media company CBS Outdoor and UK-based consumer research company Kantar Media found that only 8% of the survey’s respondents were aware of NFC, up from 6% the preceding year.

NFC-Enabled Digital Advertising Displays to Roll Out in U.S. Malls

NFC-enabled digital advertising screens will be available in 140 malls starting next month, and some major advertisers are interested, according to the NFC tag provider for the displays.

NFC Social Marketing Panel Seeks to Shift Attention Away from Payment

By: 
Kiona Smith-Strickland

Such nonpayment applications as marketing campaigns and loyalty programs are more likely to drive adoption of NFC than payments, panelists told attendees of a recent “NFC Goes Social” event in Boston, organized by the MIT Enterprise Forum's NFC Cluster.

HEADLINE NEWS

OTI Gets Favorable Ruling in NFC Patent Infringement Case; Reports Continued Losses for 2014

NFC Times Exclusive Insight – A U.S. district court judge has ruled that T-Mobile USA infringed an NFC patent held by Israel-based On Track Innovations.

Microsoft Jumps on HCE Bandwagon Though Meager Windows Market Share for Smartphones Mutes Impact

Mar 26 2015

NFC Times Exclusive Insight – Windows 10 for phones, set to be released later this year, will support host card emulation, or HCE, based NFC payments, Microsoft revealed at a recent Windows event in China.

G&D Supplies HCE Technology for Commonwealth Bank HCE Service

Mar 25 2015

NFC Times Exclusive Insight – Germany-based Giesecke & Devrient confirmed it is providing the host-card emulation technology for Commonwealth Bank’s commercial HCE launch this month of Tap & Pay from the bank’s Android-based mobile-banking app.

Identiv Plays Up IoT Tag Business, but Losses Continued in 2014

Identiv CEO Jason Hart sounded optimistic tones about the company’s NFC tag business, particularly in “Internet of Things” applications or tags for consumer goods, during a conference call last week to discuss Identiv’s fourth quarter and full year 2014 earnings, but investors responded with less optimism.

Gemalto Claims 25% of U.S. EMV Market; Seeks to Take Spotlight Off SIM

NFC Times Exclusive Insight – France-based Gemalto, which is keen to take the spotlight off its SIM business, projects EMV cards to represent perhaps the largest expected source of revenue growth in the coming year.

Square Acquires Payment Processing Tech Vendor Kili; May be Planning NFC mPOS, but Will it Keep DeviceFidelity?

Mar 13 2015

NFC Times Exclusive Insight – UPDATED: Mobile point-of-sale device supplier Square has acquired payment processing component vendor Kili Technology, the same vendor that purchased NFC accessory vendor DeviceFidelity in November, but Square does not plan to keep DeviceFidelity, a source connected with Square told NFC Times.

Samsung Pay Unpacked: Details on Samsung’s Planned Business Model, Architecture and Unannounced Banks Revealed

NFC Times Exclusive – NFC Times has learned new details about how Samsung intends to make money from its planned payments service, Samsung Pay; as well as the technology architecture the OEM will use and the identity of two unannounced banks, along with a new category of issuer that is planning to participate.

Analysis: Gemalto Abandons Hard-Line Stance on NFC in Embracing Tokenization, Supporting HCE

NFC Times Exclusive – The public relations debacle Gemalto faced following revelations last month that U.S. and UK spy agencies had stolen keys from its SIM cards is not the only problem the France-based vendor has had to deal with regarding SIMs.

People on the Move: MasterCard Makes Executive Changes to Mobile Team

NFC Times Exclusive – MasterCard Worldwide has named James Anderson group executive for platforms, a key position inside the payment network, which is seeking to secure its role in the ecosystem as mobile payments start to gather steam, NFC Times has learned.

Commonwealth Bank Launching HCE; Other Australian Banks Expected to Follow

NFC Times Exclusive Insight – One of Australia’s largest banks, Commonwealth Bank, is launching NFC payments from its mobile-banking app using host-card emulation, having earlier tried embedded secure elements, contactless stickers and iPhone attachments.

Android Pay Expected to Support HCE, Targeted to Encourage More Third-Party Payments Apps

NFC Times Exclusive Insight ­– Google’s recently announced API for NFC payments applications, Android Pay, is expected to support apps using host card emulation, or HCE, but also likely will support storage of keys on hardware.

Apple Releases Launch Date, More Details for Smartwatch; Set to Become Premier Payments Wearable

NFC Times Exclusive Insight – Apple’s new wearable, Apple Watch, will support Apple Pay as well as mobile keys for hotel rooms, the company announced Monday.