Topic “Blue Bite”

U.S. College Campuses This Fall to Roll Out NFC Tag Advertising Displays

Suppliers will deploy over 900 NFC-enabled advertising displays on 75 U.S. college campuses for the fall, hoping to capitalize on the high penetration of smartphone ownership on U.S. campuses.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

CBS Outdoor Survey Finds Low Consumer Awareness of NFC but Remains Upbeat about Technology

A recently released consumer survey by U.S.-based outdoor media company CBS Outdoor and UK-based consumer research company Kantar Media found that only 8% of the survey’s respondents were aware of NFC, up from 6% the preceding year.

NFC-Enabled Digital Advertising Displays to Roll Out in U.S. Malls

NFC-enabled digital advertising screens will be available in 140 malls starting next month, and some major advertisers are interested, according to the NFC tag provider for the displays.

NFC Social Marketing Panel Seeks to Shift Attention Away from Payment

By: 
Kiona Smith-Strickland

Such nonpayment applications as marketing campaigns and loyalty programs are more likely to drive adoption of NFC than payments, panelists told attendees of a recent “NFC Goes Social” event in Boston, organized by the MIT Enterprise Forum's NFC Cluster.

HEADLINE NEWS

CASE STUDY: Asia-Pac’s First HCE Launch–Higher Transaction Value, Though User Numbers Remain Small

Jun 23 2015

UPDATED: NFC Times Exclusive – Australian credit union CUA has seen a 16% increase in value of transactions for mobile payments since the launch of its host-card emulation mobile-payments app last summer, though user numbers have remained small 11 months after one of the first HCE commercial launches globally.

Vendors Say Mobile Payments at Vending Machines on the Rise

NFC Times Exclusive Insight – Suppliers of cashless payment for vending machines predict the rollout of Apple Pay, along with planned introduction of Android Pay, will continue to reduce the use of cash at U.S. vending machines and will also lead to higher transaction amounts, though did not release actual figures.

Taiwan Banking Joint Venture to Request Tenders for HCE and Tokenization Platform

NFC Times Exclusive Insight – Taiwan’s banking joint venture, Taiwan Mobile Payment Co., has disclosed that it will issue a request for tenders for a host-card emulation and tokenization platform, with plans calling for the technology to be made available to Taiwanese banks for mobile-payments launches by the end of the year.

Apple, Transport for London Face Potential Problems Enabling Apple Pay for Fare Collection

NFC Times Exclusive – Both Apple and Transport for London are trumpeting the coming use of Apple Pay to pay fares on various modes of mass transit in London, including the fast-paced London Underground. But they face a couple of problems.

Apple Announces Addition of Nonpayments Applications, First International Expansion for Apple Pay

Jun 11 2015

NFC Times Exclusive Insight – Apple today announced major new updates to Apple Pay, including the addition of store credit, debit and loyalty cards in the U.S., expansion of the mobile-payments service to its first overseas market, the UK, and a renaming of the wallet app itself from Passbook to Wallet.

Dateline Australia: Reality Check for Apple in Efforts to Expand Apple Pay

Jun 7 2015

MELBOURNE, SYDNEY, Australia – NFC Times Exclusive: On the face of it, Australia would seem like an ideal market for Apple to expand its Apple Pay service outside of the U.S. After all, iPhone market share here now hovers around 40%, usage rates of contactless payment at retail are the highest in the world and major banks are eager to roll out mobile payment.

UPDATED: Visa, MasterCard Tout Tokenization as Android Pay Gears Up; Likely Long-Term Play for Schemes

Jun 5 2015

UPDATED: NFC Times Exclusive Insight – Relatively little noticed amid the widespread coverage of Google’s unveiling of its new Android Pay platform last week are the continued tokenization plays by major payment networks, Visa and MasterCard Worldwide, including Visa’s announcement of a new tokenization program and pricing policies, geared toward such platforms as Android Pay. 

Google Unveils Response to Apple Pay, Pitching Android Pay as ‘Open Platform’; Visa, MasterCard See Tokenization Opportunity

Jun 5 2015

NFC Times Exclusive Insight – Google announced its much-anticipated response to Apple Pay, with an updated host-card-emulation-based payments platform, Android Pay, that will incorporate tokenization,  fingerprint biometrics and in-app payments, in addition to in-store tapping to pay. 

RadioShack CIO: Apple Pay Succeeds Where Google Wallet ‘Flopped’

MELBOURNE, Australia – NFC Times Exclusive: U.S. retail electronics chain RadioShack is seeing 10% of its transactions from Apple Pay in its stores equipped with contactless readers, Michael Carper, CIO for the financially troubled retailer said.

Samsung to Work with Established Trusted Service Managers for Samsung Pay

NFC Times Exclusive Insight – Samsung is hiring established TSM vendors to assist with the provisioning and secure element management for its forthcoming Samsung Pay service, at least in some markets, sources told NFC Times.

Profits Remain Elusive for Contactless Reader and NFC Tech Supplier OTI

NFC Times Exclusive Insight – Israel-based On Track Innovations reported continued negative adjusted EBITDA and didn’t announce any new major reader sales during a recent conference call to discuss the company’s first quarter earnings. Despite a recent patent case win, investors appear to be getting impatient.

Oberthur Sales Expected to Grow This Year Following Flat 2014; Vendor Seeks Higher Profits to Reduce Debt

NFC Times Exclusive – Oberthur Technologies, the No. 2 smart card vendor globally and a major bank card and SIM supplier, had flat sales in 2014, blamed mainly on lower revenue in its telecom business unit from falling prices for lower-end SIM cards, slow sales of NFC SIMs and a hiatus in its contract to supply embedded chips to Samsung.