U.S. College Campuses This Fall to Roll Out NFC Tag Advertising Displays

Suppliers will deploy over 900 NFC-enabled advertising displays on 75 U.S. college campuses for the fall, hoping to capitalize on the high penetration of smartphone ownership on U.S. campuses.

The advertising displays, supplied by U.S.-based mobile marketing company Blue Bite and U.S.-based advertising agency CBN Campus Media, will use NFC, QR codes, geo-fencing, and SMS messaging, and will appear in dormitories, student union buildings, cafeterias, and outdoor spaces. Students will be able to tap, scan, or text or download applications, coupons, offers, and other marketing content.

Blue Bite has not yet named any specific advertisers, but they may include the colleges themselves. CEO Mikhail Damiani told NFC Times, “In certain instances, the universities will be able to use the mTAGs as channels to communicate with their students about important announcements and to promote events and services of the university.” He was referring to the company’s Blue Bite’s mTAG marketing platform.

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