Topic “Proxama”

UK Issuers Consider Using Trusted Execution Environment with HCE, According to Vendor

NFC Times Exclusive – UK-based vendor Proxama said three issuers in the UK and one in Spain are planning to launch HCE in 2015, and one or more of them are considering using a trusted execution environment, or TEE, to add security to the implementations.

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

New NFC Tag Campaign Rollouts, Partnerships, May Signal Uptake in UK Market

Several recent announcements indicate that the market for NFC-enabled marketing campaigns in the UK is starting to gather steam.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

London Hackathon Designed to Bring NFC Apps Closer to Market Launch

Organizers of a recent NFC hackathon in London gave “kick-starter” funds to two teams of app developers and handed out other awards, all in an effort to bring the apps closer to a market launch.

HEADLINE NEWS

Broadcom Says Little About NFC in Q1 Earnings Call

Apr 23 2015

NFC Times Exclusive Insight – U.S.-based Broadcom reported continued growth for its connectivity segment during its first quarter 2015 earnings call, but made almost no mention of NFC.

Unlike Apple, Samsung Appears Willing to Open Embedded Chips to Banks for Their Own Apps

NFC Times Exclusive – Samsung’s NFC payments platform, Samsung Pay, is due to launch in the summer in the U.S. and South Korea. But it’s not the only payments service planned for Samsung’s new flagship smartphone, the Galaxy S6.

Small Australian Bank Says It Sees HCE as Offering ‘Wider Reach’ Than Other Technologies

Apr 8 2015

NFC Times Exclusive Insight – Australia’s AMP Bank said it chose to launch mobile-payments with host-card emulation over other NFC technologies because of the “wider reach” the technology offers, since it’s “available to all NFC-enabled Android mobile phones running KitKat or later,” the bank’s director digital, Michael Weeding, told NFC Times.

New Zealand Joint Venture Launches SIM-Based NFC Wallet Amid Growing Interest in HCE

NFC Times Exclusive Insight – New Zealand joint venture Semble has launched its SIM-based NFC mobile wallet, after delays and the decision by of two of the country’s big four banks to launch mobile payments from their own apps using host-card emulation.

Vodafone Seeks to Revamp Wallet with Tokenization and Apple Pay Technology Model

NFC Times Exclusive Insight – Vodafone Group is relaunching its NFC-based Vodafone Wallet with tokenized payment applications, as it seeks to attract more users and issuers to the mobile wallet.

Under Threat, Mainstream TSMs Rebrand as ‘Credential Managers,’ Embracing Tokenization and Accepting HCE

NFC Times Exclusive – Is the TSM, as we know it, dying? Predictably, the three major global trusted service managers say no.

UPDATED: OTI Gets Favorable Ruling in NFC Patent Infringement Case; Reports Continued Losses for 2014

Mar 31 2015

NFC Times Exclusive Insight – A U.S. district court judge has ruled that T-Mobile USA infringed an NFC patent held by Israel-based On Track Innovations.

Second Kiwi Bank Snubs SIMs for HCE with ANZ’s Planned NFC Launch; Bell ID Gets Nod as Vendor

Mar 31 2015

NFC Times Exclusive Insight – Another major New Zealand bank has announced plans to launch NFC payments with host-card emulation, snubbing a joint venture set up to launch SIM-based NFC on the island nation.

Microsoft Jumps on HCE Bandwagon Though Meager Windows Market Share for Smartphones Mutes Impact

Mar 26 2015

NFC Times Exclusive Insight – Windows 10 for phones, set to be released later this year, will support host card emulation, or HCE, based NFC payments, Microsoft revealed at a recent Windows event in China.

G&D Supplies HCE Technology for Commonwealth Bank HCE Service

Mar 25 2015

NFC Times Exclusive Insight – Germany-based Giesecke & Devrient confirmed it is providing the host-card emulation technology for Commonwealth Bank’s commercial HCE launch this month of Tap & Pay from the bank’s Android-based mobile-banking app.

Identiv Plays Up IoT Tag Business, but Losses Continued in 2014

Identiv CEO Jason Hart sounded optimistic tones about the company’s NFC tag business, particularly in “Internet of Things” applications or tags for consumer goods, during a conference call last week to discuss Identiv’s fourth quarter and full year 2014 earnings, but investors responded with less optimism.

Gemalto Claims 25% of U.S. EMV Market; Seeks to Take Spotlight Off SIM

NFC Times Exclusive Insight – France-based Gemalto, which is keen to take the spotlight off its SIM business, projects EMV cards to represent perhaps the largest expected source of revenue growth in the coming year.