Topic “Proxama”

UK Issuers Consider Using Trusted Execution Environment with HCE, According to Vendor

NFC Times Exclusive – UK-based vendor Proxama said three issuers in the UK and one in Spain are planning to launch HCE in 2015, and one or more of them are considering using a trusted execution environment, or TEE, to add security to the implementations.

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

New NFC Tag Campaign Rollouts, Partnerships, May Signal Uptake in UK Market

Several recent announcements indicate that the market for NFC-enabled marketing campaigns in the UK is starting to gather steam.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

London Hackathon Designed to Bring NFC Apps Closer to Market Launch

Organizers of a recent NFC hackathon in London gave “kick-starter” funds to two teams of app developers and handed out other awards, all in an effort to bring the apps closer to a market launch.

HEADLINE NEWS

Singapore Latest Country Pushing National QR Code Specification

NFC TIMES Exclusive Insight – Singapore is the latest country developing a national specification for QR code-based payments, seeking to reduce fragmentation of various QR code-based schemes.

Another Wearables Maker Enters ‘Pays’ Market with NFC-Enabled Device

NFC TIMES Exclusive Insight – U.S.-based device maker Garmin is the latest company to introduce an NFC-based mobile payments service in a smartwatch, today unveiling its “Garmin Pay” service for its forthcoming vívoactive 3 watch.

Struggling Fitness Band Maker Fitbit Announces Plans for NFC Payments Service with New Smartwatch

NFC TIMES Exclusive Insight – Struggling U.S.-based fitness band maker Fitbit announced today it will introduce an NFC-based payments service, “Fitbit Pay,” after it launches its first-ever smartwatch, the Ionic, promising to enable major issuers in more than 10 markets globally to offer contactless payments supporting the Visa, Mastercard and American Express brands.

Visa Ready Program May Not be Quite Ready for Tokenization Partners

Sep 15 2017

NFC TIMES Exclusive – The Visa Ready program, Visa’s effort to get new digital payments services to the market sooner by giving vendors a fast-track route for their products and technologies to be certified, may not be quite ready–at least as far as Visa’s tokenization partner program is concerned

NFC Transit Ticketing Rolled Out–Likely with HCE–on Beijing Subway System Following Large Pilot

NFC TIMES Exclusive Insight – The Beijing Subway and Beijing’s public transport payments company Yikatong Monday launched what appears to be an HCE-enabled mobile payments system on the entire metro system after piloting the service earlier this summer on one line.

Wal-Mart Starts to Expand ‘Scan & Go’ App; Experience Does Not Seek to Mimic Amazon Go Concept

NFC TIMES Exclusive Insight – Wal-Mart Stores has introduced a “Scan & Go” mobile-shopping and payments app for a limited number of its regular stores in five U.S. states, and said it plans to roll out the service more widely. It follows the launch last year of a very similar app for its warehouse store chain, Sam’s Club, as NFC Times has reported.

Alipay to Expand Acceptance of Mobile Wallet in Russia

NFC TIMES Exclusive Insight – Alipay is expanding acceptance in another overseas market, Russia, seeking to capture business from Chinese tourists who travel to the country.

Parties Could Settle Lawsuits Stemming from Dispute over Apple Value-Added Services Software

NFC TIMES Exclusive –  Software that enables consumers to tap to pay and earn or redeem rewards and other value-added services with Apple Pay is at the center of a legal dispute between Israel-based NFC and contactless reader vendor On Track Innovations and USA Technologies, a provider of payment technology for vending machines and other self-service retail locations.

Apple Discloses Plans for Four More Apple Pay Markets; Confirms Most Transactions Outside of U.S.

NFC TIMES Exclusive Insight – Apple Tuesday disclosed plans to launch its mobile payments service in four more small markets, including three countries in the Nordics, with the tech giant seeing higher usage of Apple Pay outside of the U.S., where NFC-enabled POS terminals are still not widely available.

Major Networks Seek to Capture–and Protect–Transactions by Introducing Global QR Code Specifications

NFC TIMES Exclusive Insight – Major payments networks, including Visa, Mastercard and China UnionPay, have released global specifications for QR code-based payments through their EMVCo joint venture because they see an opportunity to capture more transactions–and also a risk of losing transactions if they don’t support the technology globally.

As Use of Wallets for In-Store Payments Disappoint, P2P Payments to Surpass $120 Billion in 2017

NFC TIMES Exclusive Insight – Research firm eMarketer predicts that mobile peer-to-peer payments in the U.S. will grow by 55% to more than $120 billion in 2017, an amount that is expected to double by 2021.

Mastercard Launches Campaign to Push New Zealand Retailers to Accept Contactless Payments

NFC TIMES Exclusive Insight – Mastercard has launched an initiative to encourage retailers in New Zealand to adopt contactless payments, noting that nearly three-quarters of New Zealanders use contactless.