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Topic “Proxama”

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

New NFC Tag Campaign Rollouts, Partnerships, May Signal Uptake in UK Market

Several recent announcements indicate that the market for NFC-enabled marketing campaigns in the UK is starting to gather steam.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

London Hackathon Designed to Bring NFC Apps Closer to Market Launch

Organizers of a recent NFC hackathon in London gave “kick-starter” funds to two teams of app developers and handed out other awards, all in an effort to bring the apps closer to a market launch.

London NFC Hackathon Gets Backing of Major Telco, Handset Makers, Other Brands

Feb 24 2012 (All day)

The 36-hour NFC app development competition being organized by UK-based digital advertising agency Isobar for next month in London promises to be different from the other so-called “hackathons” Isobar put on in Boston and San Francisco last year.

HEADLINE NEWS

Contactless Reader and NFC Vendor OTI Reports Higher Sales

Israel-based On Track Innovations reported new orders for its NFC and contactless readers in North America, along with the first shipments of its NFC-enabled Wave attachment, driving higher revenue, though the vendor’s quarterly losses continued.

Identiv Reports Higher Revenue; NFC a Key Driver

U.S.-based Identiv reported higher revenue and narrowed losses for the second quarter, predicting a breakeven or positive result by the end of the year, as the company’s restructuring program draws to a close.

Inside Sees First-Half Revenue Fall, but Says Strategic Shift on Track

Aug 5 2014 (All day)

France-based Inside Secure reported a 9% drop in revenue in the first half, which it blamed on the end of shipments of NFC chips to BlackBerry and lower sales of “legacy” EMV chips to Europe.

Westpac NZ Product Chief: HCE Offers Bank More Simplicity, Control

Aug 1 2014

NFC Times Exclusive: Westpac New Zealand’s product chief told NFC Times he believes host-card emulation will reduce costs and increase flexibility, while ensuring the bank can use its own branded wallet.

With HCE Threat Looming, Telcos and Their Trade Group Seek to Cut Cost and Complexity of SIM-Based NFC

NFC Times Exclusive: With interest in host-card emulation continuing to grow and SIM-based NFC rollouts in need of a boost, mobile operators and their global trade association, GSMA, are pushing for significant cuts in the cost and complexity of TSMs and lowering other hurdles that have discouraged service providers from provisioning their applications on SIM cards.

Broadcom Discusses Connectivity Chip Wins but Makes No Mention of NFC Following Q2 Results

U.S.-based Broadcom did not mention NFC in its recent conference call with analysts following release of its second quarter results, in which it announced cuts to its global workforce of 20% by exiting the baseband mobile processor business.

People on the Move: Group of Visa Vets Form Start-Up, Tapping NFC and BLE Technologies

A group of former top managers in Visa’s mobile program have formed a start-up that plans to use NFC and BLE to deliver coupons, rewards and other offers to consumers in stores, using the branded apps of retailers or other marketers.

Visa Offers New Details of Planned Tokenization Service

Visa Inc. has released a few more details of its planned tokenization service, which it announced last week as part of its Visa Digital Solutions “suite of offerings.”

Transport for London to Accept Bank Cards, NFC Phones on Underground, Other Transit Modes

Transport for London today announced it would launch acceptance for open-loop bank cards and other contactless payment on its heavily traveled London Underground and other modes of transit in September, while the UK’s largest mobile operator, EE, announced customers could begin to tap their NFC phones to pay fares at the same time.

Visa Announces Plans to Introduce Token Service as Part of Mobile Revamp

Jul 25 2014 (All day)

Visa Inc. announced Thursday it would launch a tokenization service in September, as part of what it calls its Visa Digital Solutions “suite of offerings.”

NXP Reports Higher NFC Sales, Offers No Hints on NFC-Enabled iPhone

Jul 30 2014 (All day)

NXP Semiconductors said sales in its emerging ID business–mainly made up of its NFC chips–increased by 22% in the second quarter, compared with the first quarter, and CEO Richard Clemmer insisted the chip maker’s secure element business would continue to remain a strong contributor.

Westpac New Zealand Launches HCE Trial, Snubbing Country's Planned TSM Platform

Westpac New Zealand has announced a small trial of host-card emulation-based payments, with plans to introduce the technology to customers early next year.