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Topic “Proxama”

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

New NFC Tag Campaign Rollouts, Partnerships, May Signal Uptake in UK Market

Several recent announcements indicate that the market for NFC-enabled marketing campaigns in the UK is starting to gather steam.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

London Hackathon Designed to Bring NFC Apps Closer to Market Launch

Organizers of a recent NFC hackathon in London gave “kick-starter” funds to two teams of app developers and handed out other awards, all in an effort to bring the apps closer to a market launch.

London NFC Hackathon Gets Backing of Major Telco, Handset Makers, Other Brands

Feb 24 2012 (All day)

The 36-hour NFC app development competition being organized by UK-based digital advertising agency Isobar for next month in London promises to be different from the other so-called “hackathons” Isobar put on in Boston and San Francisco last year.

Reality Show Tag Trial Seeks to Demo Smart Posters as Ad Medium

A small group of advertising agency staffers will be able to tap their NFC phones on smart posters in New York and Los Angeles starting next week to view videos clips of a reality TV show and link to the show’s Facebook page, according to UK-based NFC application provider Proxama.

HEADLINE NEWS

Giesecke & Devrient Reports Falling Sales, Lower Profits for 2013

Germany-based Giesecke & Devrient was no doubt glad to close the books on 2013, a year in which it saw substantial job cuts and changes in management and–as it reported Wednesday–lower sales and profitability.

Inside Secure Acquires Security Vendor Metaforic with Eye Toward Host-Card Emulation Market

France-based Inside Secure has acquired encryption and software security company Metaforic in a cash deal worth at least $11.6 million, which Inside Secure says will help equip it to offer security services for host-card emulation-based mobile payments.

China Telecom Chooses NFC SIM Vendors for Large Planned Procurement

Apr 18 2014 (All day)

China’s No. 3 mobile operator, China Telecom, has selected a list of six SIM vendors for its large planned rollout of NFC services.

Intel Buys Inside Secure’s NFC Modem Technology; Expands License of Inside's NFC Patents

Apr 2 2014 (All day)

Inside Secure is selling its next generation NFC controller technology to chip maker Intel, as well as an expanded license, for $19.2 million, though will keep most of its NFC patents and embedded chip technology.

Big French Bank Announces Nationwide Rollout of NFC-Payments Service on SIMs

Apr 4 2014 (All day)

BNP Paribas, one of France’s largest banks, today announced its long-anticipated nationwide rollout of NFC payments, making Visa-branded debit cards available to customers on SIM cards issued by France’s two largest mobile operators and a couple of smaller brands.

OTI Lowers Losses as It Continues Turnaround Efforts but Offers No Time Frame for Turning a Profit

In the first full year since a takeover ousted former CEO and co-founder Oded Bashan, Israel-based NFC and contactless company On Track Innovations showed some progress in its efforts to turn around the chronically unprofitable company, in part by focusing on sales of contactless point-of-sale terminals.

Australia’s Westpac to Launch First Project with Visa on Samsung Embedded Chips; HCE Gears Up in Market

A second of Australia’s big four banks, Westpac Banking Corp., said it will finally be ready to launch its long-planned NFC contactless payments service with Visa using embedded chips in Samsung phones by the end of April, the bank told NFC Times.

NFC SIM Volumes Projected to Show Moderate Growth in 2014, Though Impact of HCE Remains Unknown

NFC Times Exclusive: Mobile network operators will take delivery of at least two-thirds more NFC SIMs this year than in 2013, predicts operator trade association, the GSMA, though the impact of host-card emulation remains to be seen.

Identive Narrows Losses; Reports More Restructuring

U.S.-based Identive reported significant restructuring and job cuts in the fourth quarter, along with increased sales for NFC and other RFID tags–but still no profit.

NFC Forum Issues Statement Supporting HCE as Means to 'Accelerate' Market Growth

The NFC Forum has issued a statement of support for host-card emulation at its all-member meeting this week in San Francisco, calling HCE a “promising addition to the portfolio of NFC solutions that could potentially accelerate market growth.”

Tenders Due for TSM Platform Planned by Taiwanese Banking Joint Venture

NFC Times Exclusive: Tenders are due tomorrow from vendors in response to a request for proposal for Taiwan’s second planned centralized trusted service management platform–this one from Taiwanese banking groups, which formed a mobile-payments joint venture late last month.

Former Safran Morpho e-Documents No. 2 Named CEO of Contactless Vendor ASK

Former Safran Morpho e-Documents’ No. 2 man Julien Zuccarelli has been named CEO of France-based ASK, as the contactless vendor continues its turnaround and expansion efforts.