buy metformin online buy propecia buy clomid buy synthroid seroquel

Topic “Proxama”

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

New NFC Tag Campaign Rollouts, Partnerships, May Signal Uptake in UK Market

Several recent announcements indicate that the market for NFC-enabled marketing campaigns in the UK is starting to gather steam.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

London Hackathon Designed to Bring NFC Apps Closer to Market Launch

Organizers of a recent NFC hackathon in London gave “kick-starter” funds to two teams of app developers and handed out other awards, all in an effort to bring the apps closer to a market launch.

London NFC Hackathon Gets Backing of Major Telco, Handset Makers, Other Brands

Feb 24 2012 (All day)

The 36-hour NFC app development competition being organized by UK-based digital advertising agency Isobar for next month in London promises to be different from the other so-called “hackathons” Isobar put on in Boston and San Francisco last year.

HEADLINE NEWS

Japan’s NFC Device Rollout Tops 20 Million, Though Still Few Places for Consumers to Use Them

Japan’s rollout of phones and tablets supporting standard NFC technology has topped the 20 million mark, with Japan’s three major mobile operators deploying the handsets with NFC chips along with domestic FeliCa technology. But Japanese consumers still have few places to use the hybrid devices.

Despite NFC-Enabled iPhone and Watch, Hotels Appear to be Opting for BLE for Phone-Based Door Keys

NFC Times Exclusive: Several hotel chains are planning to start equipping certain properties with door locks supporting Bluetooth low energy by the early part of next year, or are seriously investigating the technology, which enables guests to enter their rooms with keys stored on their smartphones, Legic Identsystems, one of the technology vendors involved, told NFC Times.

China UnionPay Reportedly Strikes Deal with Samsung to Use Embedded Chips

Oct 9 2014 (All day)

Samsung Electronics reportedly says it has an agreement with payment network China UnionPay that would enable embedded chips in more than 3 million of its devices in China with China UnionPay’s contactless-payments service, though no banks have yet been mentioned as issuers.

NFC Forum Launches ‘Tap Into NFC’ Developer Program, Though Apple’s Platform Remains Closed

As the NFC Forum launches a new program to attract more application developers to the NFC ecosystem, the organization told NFC Times that it is encouraged by Apple’s adoption but considers it likely that the NFC developer community will focus on Android for the near future.

Taiwanese Telco Launches NFC; Implementation Issues with Mifare Limits Handset Models

Oct 2 2014 (All day)

TAIPEI, Taiwan – Taiwan’s largest telco, Chunghwa Telecom, Wednesday announced the launch of its long-planned NFC commercial service, enabling MasterCard PayPass credit cards from four banks, along with one of the first mobile NFC services supporting a Mifare transit purse, EasyCard.

Taiwan’s No. 1 Telco Prepares to Announce NFC Commercial Launch

Oct 1 2014 (All day)

Taiwan’s largest mobile operator, Chunghwa Telecom, will announce the small commercial launch of NFC service on Wednesday, with participation from MasterCard Worldwide, four major banks and the island nation’s largest transit and retail e-purse, EasyCard, NFC Times has learned.

People on the Move: Visa Europe’s Director of Mobile Joins Apple

Apple has hired Visa Europe’s director of mobile, Mary Carol Harris, as the tech giant gears up for its expected launch of Apple Pay in Europe later next year.

Makers of NFC Accessories Targeting iPhone Contend Their Market is Not Lost

NFC Times Exclusive: Despite the announcement by Apple of its first NFC-enabled iPhone, released Friday, promoters of NFC-enabled attachments targeting the iPhone contend they will not lose business.

NFC Forum Adds Long-Awaited Analog Testing to Its Device Certification Program

The NFC Forum has added the final major component to its device certification with the addition of analog testing, but the impact of the development on handset makers’ willingness to submit their devices for certification remains to be seen.

Softcard Hopes to Quiet Critics in Announcing Support From Major Fast-Food Chain

Just when many industry observers were counting Softcard out in the wake of Apple’s announcement of Apple Pay, the mobile carrier joint venture formerly known as Isis today announced a deal with its biggest merchant to date, the Subway sandwich fast-food chain.

Spain’s Bankinter Launches HCE Commercially

Spanish bank Bankinter has launched its long-anticipated mobile-payments service based on host-card emulation, after being one of the first banks to propose an HCE-enabled service.

Lack of NFC Tag-Reading Feature in New iPhones Could Create Problems for Tag Companies, Marketers

Sep 20 2014 (All day)

NFC Times Exclusive: Apple’s decision to exclude tag-reading functionality from its forthcoming NFC-enabled iPhones has caused disappointment among suppliers of tags and developers of tag applications, who told NFC Times they believe the omission could confuse consumers and potentially hamper tag-marketing campaigns.