Topic “Proxama”

UK Issuers Consider Using Trusted Execution Environment with HCE, According to Vendor

NFC Times Exclusive – UK-based vendor Proxama said three issuers in the UK and one in Spain are planning to launch HCE in 2015, and one or more of them are considering using a trusted execution environment, or TEE, to add security to the implementations.

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

New NFC Tag Campaign Rollouts, Partnerships, May Signal Uptake in UK Market

Several recent announcements indicate that the market for NFC-enabled marketing campaigns in the UK is starting to gather steam.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

London Hackathon Designed to Bring NFC Apps Closer to Market Launch

Organizers of a recent NFC hackathon in London gave “kick-starter” funds to two teams of app developers and handed out other awards, all in an effort to bring the apps closer to a market launch.

HEADLINE NEWS

In-Depth: In-Car Payments Gears Up but Takes Time to Get Rolling

NFC TIMES Exclusive Insight – Car manufacturers, payments networks and platform providers continue to make deals as they gear up for the much-anticipated arrival of in-car payments–which would enable motorists to buy gasoline, pay for parking and purchase food for takeout, all from their dashboards.

Golden Globes Trophies Get Provisioned Like Payments Wearables to Ensure Authenticity

NFC TIMES Exclusive – The 76th Annual Golden Globes held Sunday featured the usual share of Hollywood celebrities preening for the cameras, showing off their new designer gowns and latest nips and tucks, while holding their trophies high if they won.

Japanese Megabank Mizuho Plans to Launch New Digital Currency Soon for Mobile Payments Service

NFC TIMES Exclusive Insight – Japanese megabank Mizuho will reportedly move forward with its planned launch of a new digital currency to enable QR code-based mobile payments in stores and for funds transfers–with plans to cut the fees merchants will pay to accept the new payments scheme, as compared with credit cards.

More QR Code Payments Services Planned for Japan, Home of Original Contactless-Mobile Rollouts

NFC TIMES Exclusive Insight – Japan, the first market globally to adopt contactless-mobile payments, in 2004, with a technology similar to NFC, will see its two largest convenience store chains introduce their own mobile payments services this year–both using bar codes or QR codes instead of NFC.

Analysis: Commonwealth Bank’s Agreement to Support Apple Pay Could Mark Turning Point for Apple’s Bank Recruitment Efforts

NFC TIMES Exclusive Insight – With its capitulation last week to Apple and agreement to participate in the tech giant’s payments service, Australia’s largest financial institution, Commonwealth Bank–which had once vowed not to support Apple Pay–shows that Apple is making headway with major banks that had once resisted supporting the NFC wallet.

Major Bus Company Stagecoach Finishes Contactless Rollout as UK Moves Toward Transit Ticketing Interoperability

NFC TIMES Exclusive Insight – The UK’s largest bus operator has announced that it has completed its rollout of open-loop payments acceptance on 7,400 buses in the country, declaring itself the “single largest contactless transit merchant in Europe outside London.”

In-Depth: Australian Transit Authority Rolls Out Open-Loop Payments After Lengthy Trial

NFC TIMES Exclusive Insight – Transport for New South Wales, Australia–the transit authority that oversees trains, buses and ferries in and around Sydney–decided to roll out its open-loop payments service to all train services following an extensive trial.

Canadian Transit Authority Introduces Low-End Wearable for Closed-Loop Payments

NFC TIMES Exclusive Insight – When Vancouver-area transit authority TransLink introduced open-loop fare payments last May, it was clear that the agency was not planning to phase out its closed-loop Compass Card anytime soon.

In-Depth: Swedish Hybrid Watch Brand Kronaby to Launch Payments Wearables with Innovative Provisioning System

NFC TIMES Exclusive – In one of the first implementations of its kind, Sweden-based hybrid smartwatch brand Kronaby plans to enable personalization of tokenized payment cards over the air using a Bluetooth connection to what is essentially a passive contactless chip in its watches.

Analysis: Apple Again Touts Apple Pay Growth, While Still Not Releasing Details on Transactions

NFC TIMES Exclusive Insight – Apple again reported a tripling of transactions for its payments service, Apple Pay, during its fiscal quarter ending in September, while noting other achievements. But the growth is believed to be off of a relatively low base, and four years after launching the payments service, Apple is still not releasing detailed numbers about its transactions.

In-Depth: Chinese Payments Players Accelerate Rollouts of Transit Fare Payments

NFC TIMES Exclusive Insight – While mobile payments are rolling out slowly at metro gates and aboard buses in the West, Chinese mobile payments players are accelerating deployments of their services that enable consumers to tap–or more likely scan–to ride.

Major U.S. Networks Promote Online Commerce Spec, Seeking to Keep Digital Transactions on Their Networks, but Not All Merchants are On Board

NFC TIMES Exclusive Insight – Major U.S.-based global networks, including Visa, Mastercard and American Express–hoping to keep transactions on their networks as more commerce goes online and digital–amplified their push for the Secure Remote Commerce specification, which is being drafted by their jointly owned payments specifications group, EMVCo.