Topic “Proxama”

UK Issuers Consider Using Trusted Execution Environment with HCE, According to Vendor

NFC Times Exclusive – UK-based vendor Proxama said three issuers in the UK and one in Spain are planning to launch HCE in 2015, and one or more of them are considering using a trusted execution environment, or TEE, to add security to the implementations.

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

New NFC Tag Campaign Rollouts, Partnerships, May Signal Uptake in UK Market

Several recent announcements indicate that the market for NFC-enabled marketing campaigns in the UK is starting to gather steam.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

London Hackathon Designed to Bring NFC Apps Closer to Market Launch

Organizers of a recent NFC hackathon in London gave “kick-starter” funds to two teams of app developers and handed out other awards, all in an effort to bring the apps closer to a market launch.

HEADLINE NEWS

MasterCard Touts Host-Card Emulation Projects, as Buzz Returns to HCE

NFC Times Exclusive Insight – Following a lull in attention on host-card emulation with the announcement and launch of Apple Pay in the latter half of last year, the buzz appears to be back on HCE, and among the latest organizations promoting it is MasterCard Worldwide.

MasterCard Europe Touts Growth of Contactless in Europe and Promotes HCE for Mobile Payments

NFC Times Exclusive Insight – Contactless payments in Europe, almost exclusively from cards, increased by more than 170% in the fourth quarter of 2014, MasterCard Europe has announced, and the payment network cited NFC payments projects in Europe as a positive sign, while promoting the prospect for host-card emulation-based launches.

Samsung to Acquire LoopPay to Launch Apple Pay Rival; Expected to Continue to Support NFC

NFC Times Exclusive Insight – Samsung Electronics has signed an agreement to acquire mobile-payments start-up LoopPay, setting up a battle between Apple and Samsung in the U.S. over rival mobile-payments platforms, while raising the prospect for more fragmentation in the U.S.

On Track Innovations CEO Resigns; Failed to Cut Losses or Significantly Increase Share Value

NFC Times Exclusive Insight – Israel-based contactless reader and NFC company On Track Innovations Tuesday announced the resignation of CEO Ofer Tziperman after less than two years on the job, with observers chalking up the exit to insufficient progress Tziperman has made in turning around the company’s finances and its low share price since a board takeover by dissident shareholders in late 2012.

LA Metro Plans to Launch Mifare-Based Mobile Ticketing on NFC Phones; Challenges Lie Ahead

NFC Times Exclusive – The Los Angeles County Metropolitan Transportation Authority has issued a request for proposal with plans to launch an NFC pilot this year followed later by a rollout, putting the authority’s Mifare-based fare-collection application mainly on Android NFC phones.

Visa: Other Device Makers Besides Apple to Support Tokenization for Mobile Payments

NFC Times Exclusive Insight – Visa today announced that other leading device manufacturers besides Apple would begin deploying its Visa Token Service this year, to “deliver secure mobile payments through their phones, tablets and other connected devices.”

Dutch Bank Launches NFC Payments on Embedded Secure Elements

NFC Times Exclusive Insight – Dutch bank Rabobank has launched an NFC-enabled mobile wallet, storing a debit application on embedded secure elements in two older Samsung Android devices, which the bank claims is the first NFC mobile payments launch in the country.

Mozido Founder: Interest in HCE Running ‘9-to-1’ Over Secure Elements

Feb 12 2015

NFC Times Exclusive –U.S.-based white-label mobile payments and commerce vendor Mozido told NFC Times it is seeing significant interest in host-card emulation among prospective customers, though did not release any details on service providers considering the technology.

NXP Reports Big Jump in NFC Sales on Shipments to Apple; Looks to China for Added Growth in NFC Business

Sales in NXP Semiconductor’s emerging ID business, which mainly includes its NFC chips, soared in the fourth quarter, growing by more than 200%, compared with the same period a year earlier, thanks mainly to the roll out of Apple Pay.

Mozido Invests $2.5 million in HCE Vendor SimplyTapp, Adding to its TSM and Wallet Technology

Feb 6 2015

NFC Times Exclusive Insight – U.S.-based Mozido, a supplier of cloud-based, white-label mobile payments and commerce products, upped its stake in NFC technology, making a $2.5 million investment in host-card emulation start-up SimplyTapp.

Broadcom Shows Strong Interest in IoT and Wearables; Still Sees NFC as an Opportunity

NFC Times Exclusive Insight – Broadcom made only passing reference to NFC during a conference call Thursday to discuss the company’s fourth quarter and full-year earnings, although CEO Scott McGregor listed NFC as one of the technologies expected to help lead to growth in the company’s high-end connectivity business.

Large Russian Bank, Like Other Issuers, Finding HCE Not So Easy to Roll Out

NFC Times Exclusive – Last May, when the venture capital arm of Russia’s largest bank, Sberbank, and vendor Sequent Software publicized plans for launching NFC mobile payments with both embedded chips and host-card emulation, the publically stated plan was for short pilots leading to launches before the end of the year.