Topic “Proxama”

UK Issuers Consider Using Trusted Execution Environment with HCE, According to Vendor

NFC Times Exclusive – UK-based vendor Proxama said three issuers in the UK and one in Spain are planning to launch HCE in 2015, and one or more of them are considering using a trusted execution environment, or TEE, to add security to the implementations.

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

New NFC Tag Campaign Rollouts, Partnerships, May Signal Uptake in UK Market

Several recent announcements indicate that the market for NFC-enabled marketing campaigns in the UK is starting to gather steam.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

London Hackathon Designed to Bring NFC Apps Closer to Market Launch

Organizers of a recent NFC hackathon in London gave “kick-starter” funds to two teams of app developers and handed out other awards, all in an effort to bring the apps closer to a market launch.

HEADLINE NEWS

Denmark’s Largest Bank Plans to Expand Reach of Its Growing MobilePay Wallet; Continues to Favor BLE over NFC and QR Codes

NFC TIMES Exclusive –  Danske Bank’s MobilePay service in Denmark is one of the few mobile-wallet success stories globally, though on a small scale. Now the bank is planning to expand to other Nordic countries and seeks to continue to use BLE technology, not NFC, to enable the in-store piece of its mobile payments service.

Despite Launch of Three Major ‘Pays’ in Taiwan, Visa Plans to Also Support QR Code Payments on Island

NFC TIMES Exclusive Insight – Visa says it plans to support QR code-based mobile payments late next year in Taiwan–a market where all three major “Pays” wallets have launched supporting Visa-branded cards with NFC.

Apple Tag Reading Will Not be as Open as Android; Could Create Problems for User Experience Say Some Tag Experts

NFC TIMES Exclusive – While NFC tag suppliers and other NFC backers rejoiced over Apple’s recent announcement that it would support NFC tag reading with its next mobile operating system, iOS 11, early indications are that tag reading with Apple NFC devices will not be as open as with Android devices, and the user experience will not be as simple.

Apple Takes Another Small Step to Offer More Value-Added Services for Apple Pay Users

NFC TIMES Exclusive Insight – Some U.S. restaurant chains plan to integrate their white-label loyalty platform with Apple Pay by the end of the year, and the program will use the NFC interface to enable users to tap to pay and collect or redeem loyalty points with as little as one tap, NFC Times has learned.

Study: Merchants Could Boost Sales by Easing Fears Over Digital Security

NFC TIMES Exclusive Insight – A survey conducted by American Express suggests that U.S. merchants could increase their online sales by taking steps to enhance the security of customers' information.

Despite False Starts, Focus on Mobile Transit Ticketing Continues in China

NFC TIMES Exclusive ­– Chinese payments and mobile companies continue to look for ways to enable transit ticketing with smartphones, with projects in progress or expected using host card emulation, embedded secure elements and possibly even another contactless SIM from China Mobile, NFC Times has learned.

Belgium’s Belfius Bank Fully Launches HCE Mobile Payments Service

NFC TIMES Exclusive Insight – Belgium’s Belfius Bank said it signed up 25,000 users within a three-week period recently for its HCE-enabled mobile payments service that it has launched as part of its mobile-banking app.

EU Antitrust Regulators Launch In-Depth Investigation into Qualcomm’s Planned NXP Acquisition

NFC TIMES Exclusive Insight – European Union antitrust regulators have launched an in-depth review of Qualcomm’s planned $47 billion acquisition of NXP Semiconductors, the largest supplier of NFC controllers and secure elements globally.

Visa Expands Token Service Provider ‘Partner’ Program, Though Most Vendors Not Yet Integrated with VTS

NFC TIMES Exclusive Insight ­– Visa this week announced a new list of 13 “partner” companies to help it distribute and manage Visa-generated tokens, which the network giant is promoting for use in what it hopes will be large-scale rollouts of Internet of Things devices that can do payments.

Analysis: Apple Apparently Sees Need for Additional Pairing Technology with Support for NFC Tag Reading

NFC TIMES Exclusive Insight ­– Nearly three years after embracing NFC technology for mobile payments but declining to support NFC’s tag-reading mode, Apple, in a surprise move, is adding tag-reading support to its NFC-enabled devices, including the iPhone 7 series and forthcoming iPhone 8, as well as its Apple Watch.

Exclusive: Major U.S. Processors Say In-Store Transactions for Pays Wallets Remain Disappointing

NFC TIMES Exclusive – Apple Pay and the other major Pays wallets still only account for around 1% of card transactions in the U.S., three major processors told NFC Times. At least two of the processors say they haven’t seen growth in Apple Pay over at least the past year.

Alipay North America Chief Insists Company has No Plans for U.S.-Based Wallet

NFC TIMES Exclusive –  Alipay has no plans today to introduce a mobile wallet in the U.S., and is instead expanding its merchant acceptance footprint in the U.S. only to serve Chinese visitors, Souheil Badran, president of Alipay North America, told NFC Times.