Topic “thinaire”

Lack of NFC Tag-Reading Feature in New iPhones Could Create Problems for Tag Companies, Marketers

Sep 20 2014

NFC Times Exclusive: Apple’s decision to exclude tag-reading functionality from its forthcoming NFC-enabled iPhones has caused disappointment among suppliers of tags and developers of tag applications, who told NFC Times they believe the omission could confuse consumers and potentially hamper tag-marketing campaigns.

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Group Speculates on Potential for BLE in Payments, Other Use Cases

Possible use cases for Bluetooth low energy include proximity marketing, transit and event ticketing, and indoor navigation in retail stores, arenas and stadiums. Then, of course, there is payments–although it remains unclear how a BLE-based payments service would operate, and the concept remains mostly hypothetical, according to a new report on BLE from the Smart Card Alliance industry group.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

CBS Outdoor Survey Finds Low Consumer Awareness of NFC but Remains Upbeat about Technology

A recently released consumer survey by U.S.-based outdoor media company CBS Outdoor and UK-based consumer research company Kantar Media found that only 8% of the survey’s respondents were aware of NFC, up from 6% the preceding year.

NFC Social Marketing Panel Seeks to Shift Attention Away from Payment

By: 
Kiona Smith-Strickland

Such nonpayment applications as marketing campaigns and loyalty programs are more likely to drive adoption of NFC than payments, panelists told attendees of a recent “NFC Goes Social” event in Boston, organized by the MIT Enterprise Forum's NFC Cluster.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

HEADLINE NEWS

Apple Pay Finally Enables Transit Ticketing in Beijing and Shanghai, but It May be Too Late to Turn Back QR Code-Based Wallets

NFC TIMES Exclusive Insight – After being beaten by rival handset makers Huawei, Xiaomi and even Samsung to the launch of NFC transit ticketing in China, Apple today finally began enabling riders in two major cities, Beijing and Shanghai, to tap to pay fares using closed-loop transit ticketing cards.

China UnionPay Seeks to Bolster Use of Brand for Mobile Payments Overseas; Will It Make a Difference?

NFC TIMES Exclusive Insight – China’s dominant bank card network, UnionPay, which is badly losing its battle for mobile payments market share among Chinese consumers to rivals Ant Financial and Tencent Holdings–both at home and abroad–is taking steps to try to gain some ground.

Japan Begins Overdue Move to Standard NFC Acceptance

NFC TIMES Exclusive Insight – Japan was the first country to roll out contactless-mobile payments–starting in 2004–but it still does not accept standard, internationally interoperable NFC payments to any real extent, unlike most developed markets.

Google Seeks to Sign Up More Merchants for Tez App in India as Competition Heats Up

Mar 21 2018

NFC TIMES Exclusive Insight – SINGAPORE: Google is seeking to sign up more small merchants and encourage more retail payments with its Tez mobile payments service in India, an app now mainly used for peer-to-peer funds transfers.

Apple Pay Could Get More Single-Tap Rewards in Next Few Months but Technology is Not Proving Easy to Roll Out

NFC TIMES Exclusive – Restaurant loyalty platform vendor Punchh could enable its delayed single-tap loyalty and rewards service with Apple Pay in the second quarter of this year at as many as six quick-service and fast-casual restaurant chains, the vendor told NFC Times.

Visa Sees Range of Use Cases for QR Code-Based Payments, as It Seeks to Address Threat from New Payments Players

NFC TIMES Exclusive – Visa, which last summer announced it would introduce QR code-based payments to Taiwan by the end of this year, has recently briefed Taiwanese bankers on the planned architecture, use cases and some other details of the technology, NFC Times has learned.

Russian Telco MegaFon Makes Play in Mobile Payments Market With Virtual Bank Cards

NFC TIMES Exclusive Insight – Russian telco MegaFon began issuing virtual Mastercard-branded bank cards yesterday, which its users can add to Apple Pay or Samsung Pay mobile wallets.

Google Gets Support for Its Underused Smart Tap Technology from POS Terminal Supplier Ingenico

NFC TIMES Exclusive Insight – Google has not yet given up on technology it bought from the now defunct Softcard joint venture more than three years ago to try to boost use of its rebranded NFC mobile wallet, Google Pay, formerly Android Pay.

Analysis: Google Launches Google Pay Rebrand, as It Seeks to Enable Payments Across Multiple Channels and Devices

NFC TIMES Exclusive Insight – Google began rolling out its previously-announced set of Google Pay services Tuesday in what is primarily a rebrand of Android Pay and other Google payments features. The initiative supports Google’s long-held goal of making payments seamless across its various products and access points.

Can Luxury Watchmaker TAG Heuer Sell Swiss Precision Along with NFC Payments? Its Latest Smartwatch Again Supports Android Pay

NFC TIMES Exclusive Insight – While payments wearables, in general, are taking off more slowly than expected, a number of manufacturers are incorporating the feature in their high-end watches and that includes Switzerland-based luxury watchmaker TAG Heuer.

Hong Kong Banking Group JETCO–Former Backer of NFC–Launches QR Code Payments Service

NFC TIMES Exclusive Insight – Hong Kong ATM and interbank group JETCO is the latest provider to launch a QR code-based payments service for in-store transactions in Asia, with payments coming out of the consumers’ bank accounts. But the group has few if any merchants live yet.

Vendor Hopes to ‘Flip’ Bitcoin Holders into Users of Cryptocurrency for Retail Purchases

NFC TIMES Exclusive Insight – While Bitcoin and other cryptocurrencies are mainly seen as assets for speculative investments these days rather than currencies for making payments, U.S.-based provisioning and mobile wallet platform company Fit Pay Thursday released a second announcement about its planned contactless device that would enable holders of Bitcoin to make purchases at brick-and-mortar stores.