Topic “thinaire”

Lack of NFC Tag-Reading Feature in New iPhones Could Create Problems for Tag Companies, Marketers

Sep 20 2014

NFC Times Exclusive: Apple’s decision to exclude tag-reading functionality from its forthcoming NFC-enabled iPhones has caused disappointment among suppliers of tags and developers of tag applications, who told NFC Times they believe the omission could confuse consumers and potentially hamper tag-marketing campaigns.

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Group Speculates on Potential for BLE in Payments, Other Use Cases

Possible use cases for Bluetooth low energy include proximity marketing, transit and event ticketing, and indoor navigation in retail stores, arenas and stadiums. Then, of course, there is payments–although it remains unclear how a BLE-based payments service would operate, and the concept remains mostly hypothetical, according to a new report on BLE from the Smart Card Alliance industry group.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

CBS Outdoor Survey Finds Low Consumer Awareness of NFC but Remains Upbeat about Technology

A recently released consumer survey by U.S.-based outdoor media company CBS Outdoor and UK-based consumer research company Kantar Media found that only 8% of the survey’s respondents were aware of NFC, up from 6% the preceding year.

NFC Social Marketing Panel Seeks to Shift Attention Away from Payment

By: 
Kiona Smith-Strickland

Such nonpayment applications as marketing campaigns and loyalty programs are more likely to drive adoption of NFC than payments, panelists told attendees of a recent “NFC Goes Social” event in Boston, organized by the MIT Enterprise Forum's NFC Cluster.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

HEADLINE NEWS

Profits Remain Elusive for Contactless Reader and NFC Tech Supplier OTI

NFC Times Exclusive Insight – Israel-based On Track Innovations reported continued negative adjusted EBITDA and didn’t announce any new major reader sales during a recent conference call to discuss the company’s first quarter earnings. Despite a recent patent case win, investors appear to be getting impatient.

Identiv Reports Drop in Q1 Sales and Full-Year Guidance; but Says Demand for NFC Tags for IoT Up

NFC Times Exclusive Insight – Identiv reported lower-than-expected revenue for its first quarter and continued losses, though CEO Jason Hart said the company is se

Vendor Group Confirms 30% Growth in NFC Secure Elements in 2014; Revises 2015 Growth Rate

NFC Times Exclusive Insight – Smart card vendor association Eurosmart has confirmed its estimate that vendors shipped 350 million NFC secure elements last year, up 30% from the year before, fueled by embedded chips in Apple’s iPhones and what is probably the last significant growth spurt in NFC SIM card shipments. It predicts shipments of 550 million secure elements in 2015, up 57% from 2014, though revised downward from an earlier projection.

Qualcomm Strikes Deal to Use NFC Technology from NXP; Drops In-House NFC Program

NFC Times Exclusive Insight – Qualcomm, the largest supplier of processor chips for mobile phones globally, has made a deal to integrate NFC technology from NXP Semiconductors for its reference designs for OEMs featuring its Snapdragon processors.

Samsung Pay Head: Interest in Embedded Chips Grows for Payments and Nonpayments; eSE Won't be Limited to Samsung Pay

May 4 2015

NFC Times Exclusive –  Besides payments, Samsung is targeting nonpayment applications, and is seeing “growing interest” in its embedded chips, Samsung Pay director Victor Kim told NFC Times.

Gemalto CEO: TSM Revenue to Fall in 2015; Won't Pick Up Until Next Year, Likely with New Technologies

NFC Times Exclusive Insight – Gemalto CEO Olivier Piou said revenue from the vendor’s trusted service management business fell in the first quarter and would stay down for the rest of the year, while indicating Gemalto is no longer seeing many TSM tenders from telcos.

Giesecke & Devrient, Oberthur Hit by Falling Prices, SIM Sales

Apr 30 2015

NFC Times Exclusive – Falling SIM card prices among other challenges have forced such major smart card and NFC vendors as Giesecke & Devrient and Oberthur Technologies to restructure, though strong growth in shipments of EMV cards to Asia and the United States helped them record growth in overall revenue in 2014.

PayPal Doing NFC Trials, but Says It Will Not Rely Solely on NFC Technology

NFC Times Exclusive Insight – PayPal is trialing NFC mobile payments, CEO-designee Dan Schulman said during eBay’s first quarter earnings call, but the company continues to be cautious about embracing NFC.

Fourth U.S. Payments Network to Support Apple Pay; Discover Financial to Launch NFC Commercially after False Starts

NFC Times Exclusive Insight – Payment network Discover Financial Services announced its support for Apple Pay on Monday, becoming the fourth major payment networks in the U.S. to join Apple Pay.

Broadcom Says Little About NFC in Q1 Earnings Call

Apr 23 2015

NFC Times Exclusive Insight – U.S.-based Broadcom reported continued growth for its connectivity segment during its first quarter 2015 earnings call, but made almost no mention of NFC.

Apple Drives Nascent NFC Payments Wearables Market with Arrival This Week of Apple Watch

NFC Times Exclusive Insight – With the first Apple Watch units set to be delivered this week, NFC payments for wearable devices becomes a budding market, though it remains to be seen whether consumers want to tap their watches or wristbands to pay.

Apple Gets Some Pushback from Banks as It Seeks to Expand Apple Pay Abroad

Apr 20 2015

NFC Times Exclusive Insight –Apple is getting some pushback from banks as it seeks to expand its payments service, Apple Pay, outside of the U.S., where its U.S. business model along with other characteristics of the U.S. market will not translate well, NFC Times has learned.