Topic “thinaire”

Lack of NFC Tag-Reading Feature in New iPhones Could Create Problems for Tag Companies, Marketers

Sep 20 2014

NFC Times Exclusive: Apple’s decision to exclude tag-reading functionality from its forthcoming NFC-enabled iPhones has caused disappointment among suppliers of tags and developers of tag applications, who told NFC Times they believe the omission could confuse consumers and potentially hamper tag-marketing campaigns.

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Group Speculates on Potential for BLE in Payments, Other Use Cases

Possible use cases for Bluetooth low energy include proximity marketing, transit and event ticketing, and indoor navigation in retail stores, arenas and stadiums. Then, of course, there is payments–although it remains unclear how a BLE-based payments service would operate, and the concept remains mostly hypothetical, according to a new report on BLE from the Smart Card Alliance industry group.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

CBS Outdoor Survey Finds Low Consumer Awareness of NFC but Remains Upbeat about Technology

A recently released consumer survey by U.S.-based outdoor media company CBS Outdoor and UK-based consumer research company Kantar Media found that only 8% of the survey’s respondents were aware of NFC, up from 6% the preceding year.

NFC Social Marketing Panel Seeks to Shift Attention Away from Payment

By: 
Kiona Smith-Strickland

Such nonpayment applications as marketing campaigns and loyalty programs are more likely to drive adoption of NFC than payments, panelists told attendees of a recent “NFC Goes Social” event in Boston, organized by the MIT Enterprise Forum's NFC Cluster.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

HEADLINE NEWS

Analysis: Agreements with Visa, Mastercard and Earlier Deal with Discover Could Help PayPal Reverse Years of Failures at Physical Point of Sale

NFC Times Exclusive Insight – Agreements that were announced with Visa, Discover and, last week, Mastercard may finally help PayPal reverse years of failed attempts to enable customers to pay with its PayPal Wallet in stores.

Analysis: FeliCa Mobile Payment and Ticketing Nothing New in Japan, as Apple Strains for Apple Pay Developments to Spotlight

NFC Times Exclusive Insight – Apple Wednesday confirmed that its new iPhone 7 smartphones and second-generation Apple Watch will support Sony’s proprietary FeliCa technology in Japan, as earlier reported, enabling transit and retail payments when Apple Pay launches in Japan next month. The tech giant will also expand Apple Pay into New Zealand and Russia this year, though was able to announce only one issuer so far between the two countries.

MeaWallet Makes Transition from TSM to HCE Supplier but Challenges, including Lawsuit, Remain

Sep 8 2016

NFC Times Exclusive Insight – Rising from a failed TSM and wallet provider, Norway-based MeaWallet has transformed itself into a certified supplier of host card emulation technology, now part of Sweden-based Seamless Distribution.

Huawei and Xiaomi Sign Up More Banks and Transit Agencies for ‘Pays’ Services in China

NFC Times Excusive Insight – China’s mobile payments market continues to heat up, with Chinese smartphone makers Huawei and Xiaomi announcing lineups of major banks as well as transit agencies participating in their respective NFC-based ‘Pays’ services.

Apple Refuses to Open NFC Technology; Contends Australian Banks Want to Boost Own Wallets

NFC Times Exclusive Insight – Apple vowed it will not agree to open up its NFC technology or yield to other negotiating points that four large Australian banks have raised as part of their request to antitrust regulators to negotiate collectively with Apple and to boycott participation in Apple Pay while the negotiations are going on.

Source: Apple Plans to Support FeliCa and NFC in Japan, Like Other OEMs, but Not Necessarily Apple Pay Yet

Aug 26 2016

NFC Times Exclusive Insight – Apple plans to support proprietary FeliCa technology as well as NFC in its iPhones sold in Japan like other handset makers in Japan have been doing since 2012, probably starting with the iPhone 7; but the tech giant won’t necessarily introduce Apple Pay with the device, a source told NFC Times.

Analysis: Samsung Marks One-Year Anniversary of Payments Service by Touting 100 Million Transactions but Still has Much to Prove

NFC Times Exclusive Insight – Twelve months after launch, Samsung Pay is available in seven countries and eight total markets with users having made a combined 100 million or so transactions over the past year, but the tech giant is not disclosing its total number of users.

Australian Retail Giant Coles, Merchant Group Support Banks' Fight Against Apple

NFC Times Exclusive Insight – One of Australia's largest supermarket chain, Coles, and the Australian Retailers Association have thrown their support behind four major banks seeking permission from Australian antitrust regulators to negotiate as a bloc with Apple as they try to break what they see as the tech giant's divide-and-conquer strategy for recruiting banks for Apple Pay.

Visa, Mastercard Set Deadlines for Ending Support for Alternate PANs

NFC Times Exclusive – Both Visa and Mastercard have set deadlines for ending support for alternate PANs that a number of banks are issuing for their mobile payments apps, as the schemes continue to push their own tokenization services to issuers, NFC Times has learned.

Xiaomi's Mi Pay Joins Crowded ‘OEM Pay’ Market in China, as Device Maker Seeks to Slow Slide in Sales

NFC Times Exclusive Insight – Adding mobile payments capabilities to flagship smartphones appears to be a must-have feature as OEMs fight for market share in China’s hotly contested phone market.

OTI Continues to Cut Costs and Position Itself for Growth, but Won’t Project When It Will Finally Turn Profit

NFC Times Exclusive Insight – Contactless reader and NFC vendor On Track Innovations reported lower expenses and says it has positioned itself to earn more revenue from services in addition to its reader sales and possible NFC patent income–all in hopes of making the company profitable for the first time in its history. The question of when that will happen remains unanswered, however, and OTI doesn’t provide guidance.

Apple Strikes Back at Australian Banks Seeking to Bargain Collectively, Branding Them a ‘Cartel’

NFC Times Exclusive Insight – Apple has responded to a request to regulators by four major Australian banks to jointly negotiate terms for their adoption of Apple Pay and to boycott participation during the negotiations with a strongly worded letter, branding the group’s proposed action worthy of a “cartel” that would “harm consumers, lead to less competition and less innovation and set a troubling precedent.”

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