Topic “thinaire”

Lack of NFC Tag-Reading Feature in New iPhones Could Create Problems for Tag Companies, Marketers

Sep 20 2014

NFC Times Exclusive: Apple’s decision to exclude tag-reading functionality from its forthcoming NFC-enabled iPhones has caused disappointment among suppliers of tags and developers of tag applications, who told NFC Times they believe the omission could confuse consumers and potentially hamper tag-marketing campaigns.

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Group Speculates on Potential for BLE in Payments, Other Use Cases

Possible use cases for Bluetooth low energy include proximity marketing, transit and event ticketing, and indoor navigation in retail stores, arenas and stadiums. Then, of course, there is payments–although it remains unclear how a BLE-based payments service would operate, and the concept remains mostly hypothetical, according to a new report on BLE from the Smart Card Alliance industry group.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

CBS Outdoor Survey Finds Low Consumer Awareness of NFC but Remains Upbeat about Technology

A recently released consumer survey by U.S.-based outdoor media company CBS Outdoor and UK-based consumer research company Kantar Media found that only 8% of the survey’s respondents were aware of NFC, up from 6% the preceding year.

NFC Social Marketing Panel Seeks to Shift Attention Away from Payment

By: 
Kiona Smith-Strickland

Such nonpayment applications as marketing campaigns and loyalty programs are more likely to drive adoption of NFC than payments, panelists told attendees of a recent “NFC Goes Social” event in Boston, organized by the MIT Enterprise Forum's NFC Cluster.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

HEADLINE NEWS

NXP Semiconductors Sues Marvell for Alleged Patent Infringement

Netherlands-based chip maker NXP Semiconductors has filed a patent infringement suit against rival chip maker, U.S.-based Marvell Semiconductor, which claims that Marvell infringed on four of its U.S. patents in chips sold to Microsoft for its Xbox One gaming console.

Spanish Airline Adds NFC Card Tapping to Mobile Booking App

Jan 28 2015

Spanish airline Vueling has added an NFC feature to its mobile application, allowing users to tap a contactless card with an NFC handset to fill in part of their card data, which they could then use to book a flight with the app.

OTI Announces Wave Attachment for Taiwan, but Actual Deployment Small

Israel-based NFC vendor On Track Innovations has announced the deployment of its NFC-enabled Wave smartphone attachment in Taiwan, targeted for the iPhone, though only 10,000 units are being distributed, and Apple has not yet approved an iOS wallet app used with the devices for a planned mobile-payments service by Taiwanese banks, NFC Times has learned.

Year Ahead for NFC: Tokenization, Apple Pay Expansion, HCE Among Trends to Watch

NFC Times Exclusive – 2015 will mark the first full year of Apple Pay and expansion of the payment service internationally, along with the coming of payment wearables led by Apple Watch, and the much needed maturing for host-card emulation and associated tokenization.

Softcard Cuts Jobs, Restructures, in Sign that Telco Owners are Losing Patience with Joint Venture

NFC Times Exclusive Insight – Softcard’s jobs cuts are more severe than earlier reported, and the layoffs are a sign that the mobile carriers making up the joint venture have rejected a 2015 budget proposed by management of the struggling NFC wallet, NFC Times has learned.

NFC Forum Working on Specification for Tags Supporting ISO 15693 Standard

NFC Times Exclusive – The NFC Forum is working on a tag Type 5 specification based on the ISO/IEC 15693 standard, NFC Forum executive director Paula Hunter has confirmed to NFC Times. She did not release a timeframe for publishing of the new specification, however.

Poland Seen as Testing Ground for HCE, Though Timetable for Commercial Launches Uncertain

NFC Times Exclusive Insight – With its high penetration of contactless POS terminals and strong use of contactless cards, payment networks, banks and telcos have seen Poland as a t

Broadcom Announces NFC Chip Aimed at Automotive Market as It Targets IoT

U.S.-based chip maker Broadcom announced it is sampling a new NFC chip targeting the automotive market.

Top 10 Misses for NFC in 2014; Project Backers Look to Recover Momentum in 2015

Jan 7 2015

NFC Times Exclusive – While the NFC industry saw a breakthrough in 2014 with the launch of Apple Pay, the year also was marked by a number of disappointments and missed opportunities.

Banking TSM Joint Venture Announces Launch of Service in Taiwan’s Fragmented NFC Market

NFC Times Exclusive Insight: TAIPEI, Taiwan – Taiwan’s banking joint venture, Taiwan Mobile Payment Co., as expected, announced the launch of its TSM service Tuesday, with at least 32 Taiwanese banks planning to make their Visa- and MasterCard-branded payment cards available to be downloaded and provisioned by the TSM.

Taiwan’s Telco TSM Joint Venture Announces Launch Plans, but Faces Market Challenges

Dec 30 2014

NFC Times Exclusive Insight: TAIPEI, Taiwan – Taiwan’s mobile operator TSM joint venture Thursday announced plans to launch NFC service in the second quarter, following a trial within the next few months–though it remains to be seen when the JV will be ready for a full-scale commercial launch.

RBC: HCE Pilot to Lead to 2015 Commercial Launch; But Bank Says it Will Keep Hybrid Payments Service

NFC Times Exclusive – The Royal Bank of Canada plans a commercial launch of host-card emulation in 2015 following a small employee pilot of HCE payments, but declined to specify a date, head of payments innovation Jeremy Bornstein told NFC times in an interview.