Topic “thinaire”

Lack of NFC Tag-Reading Feature in New iPhones Could Create Problems for Tag Companies, Marketers

Sep 20 2014

NFC Times Exclusive: Apple’s decision to exclude tag-reading functionality from its forthcoming NFC-enabled iPhones has caused disappointment among suppliers of tags and developers of tag applications, who told NFC Times they believe the omission could confuse consumers and potentially hamper tag-marketing campaigns.

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Industry Group Speculates on Potential for BLE in Payments, Other Use Cases

Possible use cases for Bluetooth low energy include proximity marketing, transit and event ticketing, and indoor navigation in retail stores, arenas and stadiums. Then, of course, there is payments–although it remains unclear how a BLE-based payments service would operate, and the concept remains mostly hypothetical, according to a new report on BLE from the Smart Card Alliance industry group.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

CBS Outdoor Survey Finds Low Consumer Awareness of NFC but Remains Upbeat about Technology

A recently released consumer survey by U.S.-based outdoor media company CBS Outdoor and UK-based consumer research company Kantar Media found that only 8% of the survey’s respondents were aware of NFC, up from 6% the preceding year.

NFC Social Marketing Panel Seeks to Shift Attention Away from Payment

By: 
Kiona Smith-Strickland

Such nonpayment applications as marketing campaigns and loyalty programs are more likely to drive adoption of NFC than payments, panelists told attendees of a recent “NFC Goes Social” event in Boston, organized by the MIT Enterprise Forum's NFC Cluster.

Industry Experts See Different Roles for NFC and BLE

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Despite a widespread belief in some circles that NFC and Bluetooth low energy, or BLE, are in competition, a number of observers say they believe that the two technologies will fill complementary market niches, especially in retail marketing and wearable devices.

HEADLINE NEWS

In-Depth: Fit Pay’s Troubles Indicate Difficult Business Case for Provisioning to Wearables

Sep 19 2019

NFC TIMES Exclusive Insight –  Given the poor financial results of U.S.-based Fit Pay, it’s becoming clear that the business case for provisioning of payment cards to wearable devices remains difficult.

Analysis: Chase Pay Latest Bank Wallet to Shut Down; Why Did They Fail?

NFC TIMES Exclusive Insight – Plans disclosed this week by JPMorgan Chase to shut down its Chase Pay app for in-store purchases is yet another nail in the coffin–perhaps the final one–for bank wallets in the U.S. And the situation does not look much brighter for bank-issued wallets abroad.

Miami Latest U.S. City to Introduce Open-Loop Transit Payments

NFC TIMES Exclusive Insight Transit officials in Miami-Dade County, Fla. are the latest in the U.S. to introduce open-loop payments of fares with contactless credit and debit cards and bank card credentials on NFC wallets, launching the service yesterday on the city's relatively small metro network, with plans to expand to buses later.

UK Tram Riders Take to Tapping with NFC phones to Pay for Fares, According to Early Results

NFC TIMES Exclusive – Transport for Greater Manchester, which last month launched open-loop payments on its large Metrolink tram network, said Thursday that contactless credit and debit cards and NFC wallets accounted for a combined 170,000 rides during the first four weeks of the service.

In-Depth: NFC Wallet Use for Open-Loop Transit Grows but Still Makes Up Relatively Small Share of Contactless Payments

NFC TIMES Exclusive – When New York City transit officials announced Tuesday that the 1 millionth ride paid for through their new OMNY open-loop payments service had arrived ahead of schedule, they also proudly noted that 80% of the contactless payments had come from NFC wallets, not physical bank cards. 

PayPay Gets Off to Quick Start as One of Many Digital Payments Services in Cash-Loving Japan

NFC TIMES Exclusive Insight – As Japan continues to fight what to date has been a losing battle against cash, an announcement by the joint venture behind QR code-based payments service PayPay offers a little bit of encouragement. 

Research Firm Projects Use of NFC Mobile Wallets in U.S. to Remain Disappointing This Year

NFC TIMES Exclusive Insight – As Apple Pay approaches the fifth anniversary of its launch in the U.S., there is more research showing that most American consumers simply don’t see the value of tapping to pay with NFC-based payments services. 

In-Depth: Five Years After Transport for London Launched Contactless Across Its Transit Network, UK Open-Loop Rollout Remains Uneven

Aug 15 2019

NFC TIMES Exclusive Insight – Five years ago next month, Transport for London introduced open-loop contactless payments across its transit network, including metro, trams and commuter rail, following an earlier launch on buses. The service now accounts for more than half of all pay-as-you-go journeys and has become a global showcase for the technology.

Apple Again Promises to Push Transit Ticketing as It Seeks Broader Adoption of Apple Pay

NFC TIMES Exclusive Insight – While noting to financial analysts late Tuesday that Apple Pay is now approaching 1 billion transactions per month globally and is in 47 markets, perhaps Apple CEO Tim Cook’s most significant comments about Apple Pay this week was to again emphasize that Apple wants to enable users to routinely tap to pay for bus, subway and other transit rides with their iPhones and Apple Watches. 

Chinese Mega Wallets Continue to Expand QR Code-based Transit Ticketing, while Major Agencies in West Stay with NFC

NFC TIMES Exclusive Insight ­– China’s mega-mobile wallet providers have continued their rollouts of transit payments in China, with Tencent Holdings announcing Tuesday that two years after launching its first QR-code-based WeChat “Ride Code” service in Guangzhou, total users for its transit payments services has reached 100 million.

Sydney Transit Authority Gives Users of Contactless Bank Cards Nearly All Discounts They Get with Closed-Loop Opal Cards

Jul 29 2019

NFC TIMES Exclusive Insight – Transport for New South Wales, Australia, the authority that oversees transit in and around Sydney, has taken a step toward phasing out its closed-loop contactless Opal fare card, today extending nearly all of the discounts it offers on Opal to users of open-loop Visa- Mastercard- and American Express-branded contactless cards.

In-Depth: 2020 Could Mark Landmark Year for Contactless Payments in U.S.

NFC TIMES Exclusive Insight– October will mark the fifth anniversary of the launch of Apple Pay in the U.S., Apple’s first country for its groundbreaking NFC payments service.