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NFC Times dissects the challenges and problems that killed the once-touted Valyou wallet service after only 13 months of operation.

NFC Times Exclusive – When Norway’s largest telco, Telenor, and its biggest bank, then called DnB NOR, announced plans to form an NFC joint venture in April of 2008, the future of NFC payments using SIM cards looked promising, but it was too early to launch service.

NFC Times Exclusive: With interest in host-card emulation continuing to grow and SIM-based NFC rollouts in need of a boost, mobile operators and their global trade association, GSMA, are pushing for significant cuts in the cost and complexity of TSMs and lowering other hurdles that have discouraged service providers from provisioning their applications on SIM cards.

NFC ecosystem players are moving to simplify the costly and complex process for putting payment applications on secure elements, as they face mounting frustration at the pace of rollouts–and growing threats from such alternatives as host-card emulation.

A number of mobile operators in Europe and beyond are planning to introduce their own NFC-enabled payment services starting in 2013, as the telcos begin to roll out their NFC mobile wallets.

Norway’s largest telco, Telenor, and its biggest bank, DNB, plan to launch their planned NFC-enabled wallet commercially before the end of the year, the telco told NFC Times.

Norway’s largest mobile operator and its biggest bank plan to announce plans next week to commercially launch NFC payments, NFC Times has learned.

Four Swedish mobile operators announced they have formed a mobile-payments joint venture, the latest telcos to form a company to help them roll out NFC and other services.

Norway’s largest bank, DnB NOR, and its biggest mobile operator, Telenor, have launched a new NFC trial in the capital Oslo, putting a MasterCard PayPass application on SIM cards from the telco.

Denmark’s four mobile operators are the latest telcos to announce an NFC joint venture, seeking to roll out mobile wallets on their own terms.

The new phase of the trial is testing a service dubbed “Tap2Pay,” involving about 250 consumers.