Topic “Tapit”

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

U.S. College Campuses This Fall to Roll Out NFC Tag Advertising Displays

Suppliers will deploy over 900 NFC-enabled advertising displays on 75 U.S. college campuses for the fall, hoping to capitalize on the high penetration of smartphone ownership on U.S. campuses.

Tag Marketing Platforms Gain Momentum as More NFC-Enabled Smartphones Roll Out

By: 
Kiona Smith-Strickland

As NFC-enabled mobile devices reach the market in larger numbers, announcements of commercial-grade NFC-enabled advertising campaigns have also increased, demonstrating that the market for NFC-enabled marketing is beginning to materialize.

NFC Tag Platform Providers: Tags Gaining Ground on QR Codes

While awareness and use of NFC still is substantially behind that of QR codes when it comes to consumers using interactive advertising displays, NFC appears to be gaining ground.

UK Taxis Get NFC Tags for Promo Campaign; NFC Dynamic Screens to Play at French Sporting Event

Samsung Electronics, along with Australia-based NFC marketing firm Tapit, UK-based out-of-home advertising company Chiel and terminal vendor VeriFone are rolling out NFC stickers to 80 taxis in the UK, as part of a promotional campaign for musician Robbie Williams’ upcoming Samsung-sponsored tour.

Taxis in Major U.S. Cities to Get NFC-Enabled Video Ads

Riders in 5,000 taxicabs in the U.S. would be able to tap on NFC tags on video advertising screens to download apps, brand information, coupons, maps, music and videos, according to technology suppliers that have equipped the taxis for potential advertising campaigns.

Japanese Video Game Retailer Rolls Out NFC-Enabled Game Boxes

Video game retailer Codemasters Japan is rolling out NFC-enabled tags on game packages in Codemasters Japan retail outlets, Australia-based NFC tag marketing company Tapit has announced.

Mobile Operator Launches Smart Poster Campaign in Swedish Subway

Swedish mobile operator Three, outdoor media company Clear Channel, and Australia-based NFC tag marketing company Tapit have installed NFC smart posters on a Stockholm subway car.

Clear Channel to Launch Its Permanent NFC Outdoor Advertising Panels in March

Large outdoor media company Clear Channel will commercially launch its NFC-enabled outdoor advertising network in major cities in the UK in March.

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film. 

HEADLINE NEWS

Smaller Slovakian Bus Agencies Support Virtual Cards in Google Pay

Two mid-tier bus operators in Slovakia are among the latest to enable their customers to tap virtual closed-loop transit cards in Google Pay to pay fares, using a provisioning service from NXP Semiconductors.

Case Study: BONNsmart Project Seeks to Introduce Open-Loop Payments to Cash-Loving Germany

SWB Bus and Bahn, the transit agency serving the city of Bonn, is the first such operator in Germany to accept contactless EMV payments.

Moovit Moves Forward to Enable Ticketing and Payments in App with More Transit Agencies

NFC TIMES Exclusive – Large trip-planning app provider Moovit has enabled customers of more than 50 mostly small transit agencies in the U.S. to buy mobile tickets it its app, with more agencies to come, the company confirmed to Mobility Payments.

Cubic: Recent MaaS Company Failures among Signs Pointing to Need for ‘MaaS 2.0’

There is little disputing the fact that mobility as a service has not yet lived up to its hype. And the industry’s largest automated fare collection system provider, Cubic Transportation Systems, said it believes that going forward, public transit services need to form the backbone of MaaS platforms, along with enabling more demand-responsive transport.

State of California Seeks to Change Way Transit Agencies Procure Fare Systems

As the California Department of Transportation, or Caltrans, sees it, the state’s more than 300 local transit agencies offer a fragmented and inefficient mix of fare collection systems–a fact it says discourages many potential riders among the state’s nearly 40 million residents from taking public transit.

Google Launches Ticketing in Maps after Delays; but Search Giant Says It has No Plans to Build MaaS App

Google has finally enabled users to initiate purchases of public transit tickets from its Maps app, following delays. Meanwhile, rival trip-planning app providers Moovit and Transit have been quietly moving forward with signing up most of the same small U.S. transit agencies to sell tickets in their apps.

Washington, D.C.’s, SmarTrip Latest Closed-Loop Fare Card Added to Pays Wallet

NFC TIMES Exclusive Insight – The Washington Metropolitan Area Transit Authority, or WMATA, as expected, has added its closed-loop fare card SmarTrip to Google Pay, following support by Apple Pay for the card last year.

Open-Loop Payments Trial at Small California Transit Agency Could Lead to More Rollouts in Giant State

NFC TIMES Exclusive Insight – California public bus agency Monterey-Salinas Transit on Tuesday officially launched a six-month “demonstration” project to pilot contactless open-loop payments. While the agency is very small, providing only around 3,500 rides per day last year, the launch holds much greater significance.

Cubic Announces Two More Small Transit Agencies Launching Umo, as Company Seeks to Broaden Market Reach

NFC TIMES Exclusive Insight – U.S.-based Cubic Transportation Systems has announced contracts with two more small U.S. transit agencies to move to Cubic’s Umo ticketing platform, as the large automated fare-collection system vendor seeks to broaden its market reach.

In-Depth: Transit Agency Sells Passes for Bikes and Buses through Trip-Planning App, though Cash Still Reigns

NFC TIMES Exclusive Insight – RTC of Southern Nevada, the main transit agency serving Las Vegas and the surrounding region, now enables customers to buy passes for bike share in addition to tickets for buses through the trip-planning Transit app. Although the implementation is relatively small, project backers say Las Vegas is the first U.S. city to launch bike share and transit passes in the same app.

Budding MaaS App Hits Milestone for Public Transit Tickets but Share of Total Rides Still Low

NFC TIMES Exclusive Insight – U.S.-based trip-planning app Transit announced it has enabled 500,000 rides from its app for a group of 13 small to mid-tier transit agencies based in the state of Ohio, though mobile ticketing still makes up a small percentage of total rides provided by the agencies.

Insight: Apple Pay Launch of Virtual Closed-Loop Virtual Clipper Card Follows Emerging Trend

NFC Times Exclusive Insight – Although the trend for transit agencies to support open-loop fare payments, including with Apple Pay, Google Pay and other Pays wallets, has continued unabated–even accelerated–during the pandemic, another trend is taking shape: That of agencies adding virtual versions of their closed-loop fare cards into the Pays wallets.