Samsung Electronics, along with Australia-based NFC marketing firm Tapit, UK-based out-of-home advertising company Chiel and terminal vendor VeriFone are rolling out NFC stickers to 80 taxis in the UK, as part of a promotional campaign for musician Robbie Williams’ upcoming Samsung-sponsored tour.
Tapit said the campaign is a pilot for a permanent deployment of NFC marketing on a larger number of taxis already equipped with VeriFone’s video advertising screens.
Passengers who enter the cabs will see a five-minute video on screens mounted in front of their seats. Every thirty seconds, an on-screen reminder will urge passengers to tap the NFC stickers just below the door handles on each side of the cab. Tapping the 14-centimeter-by 10-cm “smart stickers” allows users to enter a competition to win tickets to meet the musician.