Swedish mobile operator Three, outdoor media company Clear Channel, and Australia-based NFC tag marketing company Tapit have installed NFC smart posters on a Stockholm subway car.
Users can tap the posters on the walls and ceiling of the carriage to visit Three’s online store and purchase mobile plans, smartphones, and mobile accessories.
Although Tapit worked with Clear Channel on this project, Niklas Bakos, Tapit Vice President for Europe, the Middle East, and Africa, told NFC Times, “there are not yet any agreements in place between Tapit and Clear Channel either in Sweden nor in the UK. In the UK, Clear Channel run its own backend content platform for the tags it has installed in 10,000 outdoor advertising panels, but that doesn't exclude Tapit from bringing NFC campaigns to their panels, he said.