Video game retailer Codemasters Japan is rolling out NFC-enabled tags on game packages in Codemasters Japan retail outlets, Australia-based NFC tag marketing company Tapit has announced.
The tags are embedded in display boxes for Codemasters’ newly released racing games. Users will be able to tap the tags to view a trailer for the games on an average of four display boxes at each of 250 Codemasters’ retail locations across Japan.
The tags will be connected to Tapit’s analytics platform to measure how many customers tap the tags once the content goes live; Tapit has not released a specific date for that, however.