Marketers and distributors of the Australia release of the action movie Zero Dark Thirty are tapping NFC technology to help promote the film.
The NFC-enabled campaign launched on Jan. 14 and will run for a total of four weeks. Australia-based NFC advertising company Tapit Media is implementing the outdoor campaign leading up to the film's release. Tapit provides the tag-based system for the campaign’s 200 smart posters located in 91 shopping centers in every Australian state except North Australia. Some of the shopping centers are adjacent to movie theaters, which will show the film.
“This was on purpose, the idea being that if you were seeing a different film, you could just tap to see a trailer of Zero Dark Thirty plus all the other Zero Dark Thirty content on the mobile site,” Tapit CEO Jamie Conyngham told NFC Times.