Several recent announcements indicate that the market for NFC-enabled marketing campaigns in the UK is starting to gather steam.
This week, outdoor media company Clear Channel launched the permanent outdoor NFC ads it had announced in February, while UK-based NFC marketing and mobile wallet company Proxama announced two partnerships, including one with UK-based loyalty and payment services company The Logic Group. And mobile wallet joint venture Weve and The Logic Group announced the group’s first loyalty pilot. The pilot might not use NFC technology, however.
Clear Channel launched its permanent NFC-enabled outdoor advertising network on Thursday. Shoppers can tap tags on posters for upcoming movies Trance and G.I. Joe: Retaliation to view movie trailers, as well as advertisements from entertainment marketing company Dewynters to view excerpts from the musical The Bodyguard. There are also ads from KFC to search for the nearest restaurant. Vouchers and promotional offers will also be available from advertisers.