NFC-enabled digital advertising screens will be available in 140 malls starting next month, and some major advertisers are interested, according to the NFC tag provider for the displays.
The rollout will take in around 2,000 “smart screen” displays offered by Adspace Networks. The 140 malls or regional shopping centers are in Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Houston, Los Angeles, New York City, Philadelphia, San Francisco, Seattle, and Washington, D.C.
Adspace's digital mall network has around 2,800 digital displays at a total of 206 malls, but some of the screens hang in the air, out of reach of users who might tap the tags. Mikhail Damiani, CEO and co-founder of Blue Bite, told NFC Times that the NFC capability is “being rolled out on screens that are at floor level.”