In the first major deployment of its kind, France-based Store Electronic Systems said it plans to deploy millions of NFC tags in electronic shelf labels in several retail chains this year.
The NFC tags would be embedded in the shelf labels installed fronting products throughout the stores, enabling users to tap their NFC phones to view product information, such as allergens and nutritional facts, along with information on the product’s origins and manufacturing chain. In concert with the merchant's app, the information users receive could be customized.
Consumers also could gain access to loyalty programs to earn points, view marketing content, share content and interact with brands on social media, said Store Electronic Systems, or SES, and NXP Semiconductors, the supplier of the chips for the tags.