Groupe Casino, one of France’s largest retail chains, plans to launch an NFC mobile-shopping trial at one of its Paris supermarkets this fall, deploying 25,000 tags on store shelves.
The project, planned for launch in October, will enable participating shoppers to load products into a digital shopping basket on their smartphones by tapping the phones on tags embedded in electronic shelf labels. They would then upload the basket at the checkout counter by resting the phone on an NFC reader.
By tapping the tags, shoppers could also get more information on the products. And using the retailer’s “mCasino” smartphone app, the consumers could set alerts to tell them, for example, if a product contains any ingredients they are allergic to, or if their mobile shopping basket is nearing their preset budget limit. The app also tells shoppers about discounts, which would be taken off the price of the product in the mobile shopping basket, not at the checkout counter.