With its recent launch of a second-generation of tag products, NXP Semiconductors hopes to tap into what it sees as increasing demand by advertisers for data analytics on prospective customers.
NXP is positioning the new line of tags, the NTAG21x, as a way for advertisers and brands to more quickly roll out campaigns using NFC tags to collect data online, through such media as smart posters and print ads. There is also a feature that enables advertisers to collect rudimentary data in offline mode. Another feature enables simple authentication of luxury products.
Most of the features in the line are not new and are possible with NXP’s popular NTAG203 chip tag. But the Netherlands-based chip maker, the largest producer of NFC chips worldwide, is continuing to try to encourage demand for NFC technology beyond payment.