NICE, France – Store Electronic Systems forecasts it will sell at least 10 million electronic shelf labels with NFC chips inside to merchants next year, at least double the NFC-enabled shelf labels it will sell this year, the France-based company said this week.
"This is not a vision. This thing is taking place right now,” said Store Electronic Systems CEO Thierry Gadou during a presentation this week at NFC World Congress 2013. “We launched the first NFC tag last year in October, so that's not yet a year ago. We sold, a couple of months after that launch, half a million of these tags. This year we will have sold five million of these tags.”
Gadou said merchants are increasingly interested in using NFC to improve their communication with customers at the physical point of sale. NFC tags allow for pinpoint accuracy at the shelf to enable retailers to market to consumers when they tap their smartphones on the labels.
