Topic “NFC tags”

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Clear Channel Outdoor Bases Planned Global Rollout of NFC-Enabled Panels on Encouraging ‘Engagement Rates’

By: 
Kiona Smith-Strickland

The vice president for digital product for Clear Channel Outdoor has told NFC Times the company’s recent announcement of plans to expand its NFC-enabled outdoor advertising network to several more countries is based on “engagement rates” by consumers that justify the larger deployment.

Identive Narrows Losses; Reports More Restructuring

U.S.-based Identive reported significant restructuring and job cuts in the fourth quarter, along with increased sales for NFC and other RFID tags–but still no profit.

Identive to Sell NFC Tagtrail Platform; Insists NFC Tags Remain Core to Its Business

Identive will sell its Tagtrail platform for tag campaign management, but the company says NFC tags remain a core part of its business.

Losses Continue for Identive in Q3, Though NFC a Bright Spot

Nov 14 2013

Identive Group showed higher revenue in the third quarter, thanks to a jump in NFC and RFID sales, but took a large impairment charge and will sell some “noncore assets,” as its share price continues to hover around historic lows.

Sales of NFC-Enabled Retail Shelf Labels Expected to More than Double in 2014: Vendor

NICE, France – Store Electronic Systems forecasts it will sell at least 10 million electronic shelf labels with NFC chips inside to merchants next year, at least double the NFC-enabled shelf labels it will sell this year, the France-based company said this week.

Ashour Steps Down as Identive CEO; Company to Focus on Cloud-Based ID, but NFC Support Continues

Sep 9 2013

The board of U.S.-based Identive Group has replaced its CEO, signaling a new direction for the ID, reader and NFC tag supplier toward more authentication services and cloud-based technologies, especially targeting mobile devices. The vendor said it would support NFC for the authentication products or services as well as continued support for tags.

New Additions to NXP’s NFC Tag Line Target Consumer Electronics

As demand continues to grow for using NFC technology to make pairing of consumer electronics devices more convenient, Netherlands-based NXP Semiconductors has added two new tags, both designed for NFC device pairing, to its NTAG line.

Identive Raises $7 million in Stock Placement; Seeks to Expand Tags, Bolster Balance Sheet

Identive Group’s losses narrowed in the second quarter, and the company recorded strong growth in sales of NFC tags, including tags for interactive toys for video games.

Samsung Expands Distribution of Branded Tags; Uses Standard Chip

Samsung is planning to sell its branded NFC tags in physical stores for the first time, with AT&T, Sprint and Best Buy stores selling or planning to stock the second-generation TecTiles tags starting last May, the device maker has told NFC Times.

HEADLINE NEWS

‘No Way We were Going to Ask for Half a Billion Dollars…’

Unlike other major transit agencies in the U.S., which have spent hundreds of millions of dollars replacing or upgrading their fare-collection systems, the Los Angeles County Metropolitan Transportation Authority has taken a different approach.

UK Bus Operator Go-Ahead Reports Cash Usage has Plummeted Because of Covid, While Contactless Transactions have Surged

The Go-Ahead Group, one of the big five privately owned public bus operators in the UK, said today it has seen cash usage on board the nearly 3,000 buses it runs in England outside of London fall to 23% of transactions, down from 53% three years ago.

Transit Operator Arriva Launches MaaS App in Netherlands; Hints at Expansion to Other European Countries

Arriva, one of the largest private transit operators in Europe, has launched a mobility-as-a-service app in the Netherlands, using white-label software from Israel-based trip-planning app provider

Cal-ITP: Agencies in California Could Hold ‘Several More’ Open-Loop Fare Payments Pilots

The California Integrated Travel Project, or Cal-ITP, is “on track to have at least several more” open-loop pilots or demonstration projects, a spokeswoman for the program told Mobility Payments.

Exclusive: Australia’s Transport for New South Wales Sees ‘Significant Increase’ in Use of Mobile Wallets by Riders

Mobile wallets now make up more than half of all contactless payments for Transport for New South Wales, Australia’s largest transit agency, the agency confirmed to Mobility Payments.

Start-Up Aims to Encourage More Taxi Drivers to Accept Bank Cards for Fares in Turkey

A Turkish start-up hopes to entice more taxi drivers to accept contactless credit and debit cards using SoftPOS terminals on Android smartphones, under a scheme being rolled out by the local fintec

Moscow Metro Launches Test of Facial Recognition Fare Payments Ahead of Rollout; Agency Says Masks Can Slow Verification

Moscow Metro announced that it is officially testing facial recognition-based fare payments at turnstiles, with plans to roll out the technology by the end of the year.

Major Transit Agency to Test Virtual Closed-Loop Cards with Google Pay

Aug 8 2021

Moscow Metro is launching a trial of a virtual version of its closed-loop Troika card that will be added to the Google Pay wallet, the agency announced Wednesday.

WMATA in D.C. Rolling Out New Terminals but has No Immediate Plans to Support Open Loop

The Washington (D.C.) Metropolitan Area Transit Authority last month started to replace 1,200 aging fare gates for its 91-station metro system and starting next year will do the same with 20-plus year-old fareboxes on board 1,500 buses, including upgraded readers for its closed-loop SmarTrip cards.

Visa Touts Growth in Contactless, Continues to Push Open-Loop Payments

Visa reported this week that contactless payments continued to climb as a percentage of all face-to-face transactions with its brand, mainly at retail, and among the uses the network is continuing to push for contactless is to pay for transit fares.

MaaS Global CEO: Transit Agencies Should Not Control MaaS Platforms

Sampo Hietanen, founder and CEO of Finland-based MaaS Global, agrees with most other industry experts that public transit should form the “core” of the mobility services on offer in any MaaS app or platform. But he contends that it would be a mistake for the agency itself to control the platform.

Case Study: German City First to Go Live with Check-in/be-out System in Country

Despite the growing popularity of contactless, NFC and QR-code technologies for electronic fare-collection, some transit agencies are experimenting with other technologies to collect fares.