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NFC Times Exclusive Insight – The new leadership at U.S-based Identiv focused primarily on its premises and identity products, particularly its new partnerships with Cisco, and mentioned its transponder business only briefly, without direct reference to NFC, in its most recent earnings call.

NFC Times Exclusive Insight – Identiv reported lower-than-expected revenue for its first quarter and continued losses, though CEO Jason Hart said the company is se

NFC Times Exclusive – As the NFC Forum develops its tag Type 5 specification based on the ISO/IEC 15693 protocol, industry sources say that NFC tags using the longer-range protocol could see demand in medical, industrial, and supply chain applications, and most handsets and readers on the market can currently read the tags, although there are still concerns about interoperability and security.

Identiv CEO Jason Hart sounded optimistic tones about the company’s NFC tag business, particularly in “Internet of Things” applications or tags for consumer goods, during a conference call last week to discuss Identiv’s fourth quarter and full year 2014 earnings, but investors responded with less optimism.

U.S.-based Identiv reported higher revenue and narrowed losses for the second quarter, predicting a breakeven or positive result by the end of the year, as the company’s restructuring program draws to a close.

NFC Times Exclusive: As Identiv’s management shifts focus away from the restructuring process the company began in 2013, NFC tags for consumer goods are the company’s heaviest area of investment and largest area of growth, CEO Jason Hart told NFC Times in an interview.

U.S.-based Identive Group, a supplier of NFC tags and ID equipment, reported continued business divestitures and hinted at the possibility of more job cuts, in reporting its first quarter earnings.

Identive will sell its Tagtrail platform for tag campaign management, but the company says NFC tags remain a core part of its business.

Identive Group showed higher revenue in the third quarter, thanks to a jump in NFC and RFID sales, but took a large impairment charge and will sell some “noncore assets,” as its share price continues to hover around historic lows.

The board of U.S.-based Identive Group has replaced its CEO, signaling a new direction for the ID, reader and NFC tag supplier toward more authentication services and cloud-based technologies, especially targeting mobile devices. The vendor said it would support NFC for the authentication products or services as well as continued support for tags.