The board of U.S.-based Identive Group has replaced its CEO, signaling a new direction for the ID, reader and NFC tag supplier toward more authentication services and cloud-based technologies, especially targeting mobile devices. The vendor said it would support NFC for the authentication products or services as well as continued support for tags.
Identive has appointed 42-year-old Jason Hart as its new CEO, effective immediately, replacing Ayman S. Ashour, the company announced Tuesday. Ashour remains on the board, and will serve as nonexecutive chairman.
Hart had headed the company’s Identity management and cloud solutions divisions. He joined Identive in 2011 following the company’s acquisition of idOnDemand, which Hart had co-founded. IdOnDemand, delivered smart card-based identity using cloud technology, said Identive.
Seems to be a significant move. NFC is a great technology but the security authentication is the only issue that is hindering its fast growth. It is good that they've chosen Mr. Hart with sound knowledge on cloud solutions and secure access, identity as he can really take this technology to mobile users with less complications and splendid user experiences.