Apple’s decision to again pass on NFC technology for its latest iPhones was not unexpected, and the industry will move on, NFC industry sources told NFC Times.
Apple last week announced two new iPhone models, deciding again not to support NFC technology, unlike other major smartphone makers.
An Apple endorsement of NFC would have helped accelerate the take-up of NFC, said Peter Van Leeuwen, strategy and business development manager at Dutch mobile operator KPN, which is expected to commercially launch NFC services next year. But he believes that Apple is not as influential as it once was in the smartphone market, adding that investors gave the thumbs down to the new iPhones. Apple's shares were down by about 10% since the announcement on mid-day trading today on Nasdaq.