NFC Times Exclusive Insight – With the addition of U.S.-based tech giant Apple on the board of the NFC Forum industry trade and standards association, the group now counts among its members all three major device or platform players rolling out NFC payments.
Apple, which became a sponsor member of the association this week, joins its two major mobile-payments competitors, Google and Samsung Electronics, along with major payments schemes Visa and MasterCard Worldwide, on the forum’s board.
Google, which is promoting host-card emulation based NFC payments, plans to launch its new Android Pay platform soon, following rollout of its relatively little-used NFC-based Google Wallet in 2011. Samsung plans to launch its NFC-based Samsung Pay wallet in September in the U.S. following a launch later this month in South Korea.