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Topic “Wired magazine”

New NXP Tag Line Targets Advertisers and Other Markets

By: 
Kiona Smith-Strickland

With its recent launch of a second-generation of tag products, NXP Semiconductors hopes to tap into what it sees as increasing demand by advertisers for data analytics on prospective customers.

Checking Labels: The Wine Authentication App that Also Promotes the Brand

By: 
Kiona Smith-Strickland

NFC technology companies have promoted the idea of using NFC tags to foil counterfeiters of luxury goods for some time.

NFC Marks Multiply as Doubts Persist over NFC Forum Touchpoint Icon

By: 
Dan Balaban

Even as the NFC Forum attempts to broaden the reach of its NFC touchpoint symbol, known as the N-Mark, rival marks are surfacing, threatening to present consumers with a fragmented array of NFC icons as the technology rolls out.

Printer of NFC Lexus Ad: Other Advertisers Interested, Though Waiting for Apple

By: 
Dan Balaban

Despite the added costs, NFC is attracting interest among advertisers of print publications, according to the large printing house that produced a high-profile magazine ad for luxury car brand Lexus.

U.S.: NFC-Enabled Magazine Print Ad Lets Users ‘Test Drive’ Dashboard App Service

Scope: 
Rollout
Launch: 
Mar 2012
Main Application: 
Service discovery (tag reading)
Users: 
Up to 500,000 (subscribers receiving April issue with NFC-enabled Lexus ad).

A print advertisement for the 2013 Lexus GS luxury car in Wired magazine’s April edition sent to subscribers in several major metropolitan areas of the U.S. came with NFC labels attached.

HEADLINE NEWS

Amid High-Profile Win with Apple, NXP Quietly Loses NFC Business for Samsung’s Galaxy Handsets

NFC Times Exclusive: While NXP Semiconductors won the coveted contract to supply NFC chips and secure elements to Apple for its new iPhone models, it has been cut out of the recent business for Samsung Galaxy handsets, including the Note 4.

NFC Booster Chip in New iPhones One Key to Apple Pay Performance, Though Not Yet Standardized

NFC Times Exclusive: In what is believed to be one of the first uses for NFC booster technology in NFC phones, the new iPhone 6 and iPhone 6 Plus feature an amplifier chip enabling a unique antenna design by Apple for its Apple Pay service that launched Monday.

Japan’s NFC Device Rollout Tops 20 Million, Though Still Few Places for Consumers to Use Them

Japan’s rollout of phones and tablets supporting standard NFC technology has topped the 20 million mark, with Japan’s three major mobile operators deploying the handsets with NFC chips along with domestic FeliCa technology. But Japanese consumers still have few places to use the hybrid devices.

Apple to Launch Payments Service on Monday in U.S., Shuns Support for NFC in Tablets

Oct 17 2014 (All day)

Apple’s new tablets, the iPad Air 2 and iPad mini 3, unveiled today, will support the Touch ID fingerprint sensor to enable users to make purchases in apps with Apple Pay, but not in stores with NFC.

Despite NFC-Enabled iPhone and Watch, Hotels Appear to be Opting for BLE for Phone-Based Door Keys

NFC Times Exclusive: Several hotel chains are planning to start equipping certain properties with door locks supporting Bluetooth low energy by the early part of next year, or are seriously investigating the technology, which enables guests to enter their rooms with keys stored on their smartphones, Legic Identsystems, one of the technology vendors involved, told NFC Times.

China UnionPay Reportedly Strikes Deal with Samsung to Use Embedded Chips

Oct 9 2014 (All day)

Samsung Electronics reportedly says it has an agreement with payment network China UnionPay that would enable embedded chips in more than 3 million of its devices in China with China UnionPay’s contactless-payments service, though no banks have yet been mentioned as issuers.

NFC Forum Launches ‘Tap Into NFC’ Developer Program, Though Apple’s Platform Remains Closed

As the NFC Forum launches a new program to attract more application developers to the NFC ecosystem, the organization told NFC Times that it is encouraged by Apple’s adoption but considers it likely that the NFC developer community will focus on Android for the near future.

Taiwanese Telco Launches NFC; Implementation Issues with Mifare Limits Handset Models

Oct 2 2014 (All day)

TAIPEI, Taiwan – Taiwan’s largest telco, Chunghwa Telecom, Wednesday announced the launch of its long-planned NFC commercial service, enabling MasterCard PayPass credit cards from four banks, along with one of the first mobile NFC services supporting a Mifare transit purse, EasyCard.

Taiwan’s No. 1 Telco Prepares to Announce NFC Commercial Launch

Oct 1 2014 (All day)

Taiwan’s largest mobile operator, Chunghwa Telecom, will announce the small commercial launch of NFC service on Wednesday, with participation from MasterCard Worldwide, four major banks and the island nation’s largest transit and retail e-purse, EasyCard, NFC Times has learned.

People on the Move: Visa Europe’s Director of Mobile Joins Apple

Apple has hired Visa Europe’s director of mobile, Mary Carol Harris, as the tech giant gears up for its expected launch of Apple Pay in Europe later next year.

Makers of NFC Accessories Targeting iPhone Contend Their Market is Not Lost

NFC Times Exclusive: Despite the announcement by Apple of its first NFC-enabled iPhone, released Friday, promoters of NFC-enabled attachments targeting the iPhone contend they will not lose business.

NFC Forum Adds Long-Awaited Analog Testing to Its Device Certification Program

The NFC Forum has added the final major component to its device certification with the addition of analog testing, but the impact of the development on handset makers’ willingness to submit their devices for certification remains to be seen.