Printer of NFC Lexus Ad: Other Advertisers Interested, Though Waiting for Apple

Apr 11 2012
By: 
Dan Balaban

Despite the added costs, NFC is attracting interest among advertisers of print publications, according to the large printing house that produced a high-profile magazine ad for luxury car brand Lexus.

The print advertisement went out to 500,000 subscribers of Wired magazine in major U.S. metropolitan areas, including New York, Los Angeles, San Francisco and Boston, inviting readers with NFC phones to tap a label attached to the ad page containing an NFC tag.

When they tap, their phones read a URL stored in the tag, which opens a mobile Web site, where the users can view a video and other content on Lexus’ in-car navigation and app service. Though vendors say the tags are usable with all standard NFC phones, the magazine promoted the specialty ad to owners of Android NFC phones.

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