Checking Labels: The Wine Authentication App that Also Promotes the Brand

By: 
Kiona Smith-Strickland

NFC technology companies have promoted the idea of using NFC tags to foil counterfeiters of luxury goods for some time.

Now more companies are proposing to combine the antipiracy technology with brand-marketing messages.

The latest is U.S.-based app developer ClikGenie, working with a tag supplier and printer, which have produced an app that authenticates wine labels while also enabling vineyards and other wine brand promoters to send consumers more information via a tap of their NFC phones.

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