Google

Headquarters: 
United States

Google, which makes more than 95% of its revenue from Web advertising, sees a major opportunity to use NFC to help it take advantage of its Web search dominance with physical merchants and advertisers.

With more than 90% of purchases conducted at the physical point of sale in the United States, Google plans to use smartphones, geo-location and NFC technology to stake its claim to what it calls a “new era of commerce” – bringing the online and offline worlds together.

The company unveiled its much-anticipated Google Wallet in late May 2011, planning to launch in New York, San Francisco and other U.S. cities in the summer. Users will be able to tap Google’s Nexus S 4G phones, and later other Android NFC handsets, to pay with a Citi-issued credit application and Google’s own prepaid application, both supporting MasterCard PayPass technology. Other banks and services providers are expected to join later in the initiative, which Google has worked on for many months.

Google would also enable users to “clip” coupons and other offers they find in searches on their phones and by tapping the phones on smart posters to add to the wallet. The offers would also be sent to their phone inboxes. Users could redeem the offers with a “SingleTap,” along with the payment.

To encourage major retail chains to accept contactless payment and couponing, Google is subsidizing terminals. It has already announced major new U.S. merchants to accept contactless stateside, including the Subway sandwich chain, Walgreen retail pharmacies and Macy’s department stores.

The customized couponing service is part of Google Offers, a competitor to deal-of-the-day startup Groupon and underpinning Google’s business case for NFC.

Google plans to make its money not with NFC payment–it won't even charge users to top up its prepaid card–but with targeted advertising and offers. The search giant hopes to cash in on the move to mobile for Web browsing and shopping by consumers, using NFC interactivity and other data it collects on shoppers’ location, buying habits and preferences.

It will control the secure chip in its Nexus S, which stores the payment applications and probably other applications. It remains to be seen whether it can control secure chips in other Android phones and would block other mobile wallets from being loaded onto the phones.

Google was to test the wallet in New York and San Francisco around the time of its late May 2011 announcement and the commercial launch would happen in these and other U.S. cities. It began trialing Google Offers in Portland, Ore, in early June 2011 and plans to expand Offers to New York and San Francisco in the summer.

Google has been talking to other banks in North America and also in Europe to put their payment applications in the wallet, as the Web giant makes its move to capture what former CEO Eric Schmidt has called a “mega-scale opportunity,” for mobile commerce with smartphones, cloud-based apps and NFC.

Key figures: 
Financial Results
  2010   2009  Change
Revenue  29,321  23,651  24%
Net Income 8,505 6,520  30.4%
In millions of US$

Employees 
24,400 (As of Dec. 31, 2010)

Key NFC Personnel: 
Peter Hazlehurst director of product management, wallet
Paul Reddick, head of business development, Google Wallet
Major NFC and Contactless competitors: 

Visa, PayPal, Isis, Microsoft

Last Updated: 
Apr 2012
Author: 
Balaban

HEADLINE NEWS

Google Launches First Major Pays Wallet in Germany, but Growth Prospects Appear Dim

Jun 27 2018

NFC TIMES Exclusive Insight – Google Pay launched today in Germany, making Google the first of the major backers of a Pays mobile wallet to launch service in the country. Yet, prospects for Google and any of the other international Pays that decide to launch in Europe’s largest economy are not promising.

UnionPay Pushes Open-Loop Transit Payments, as It Seeks to Stay Competitive with Alipay and WeChat Pay

NFC TIMES Exclusive – China’s major bank card network China UnionPay is badly losing the battle for mobile payments market share against Ant Financial and Tencent Holdings, and now the two Internet giants have turned their attention to enabling mobile transit ticketing across the country.

Taiwan’s EasyCard Gives Stark Example of Problems Some Major Transit and E-Money Payments Providers Face in Enabling Mobile Payments

NFC TIMES Exclusive – HANOI, Vietnam: For several years, EasyCard Corp. of Taiwan has been seeking to enable its popular transit fare collection and retail e-money service for mobile and other digital payments, but it has hit several roadblocks along the way.

Launch of Apple Pay in Japan Boosts User Numbers for Mobile Suica, but Most Transactions Still Use Cards

Jun 9 2018

NFC TIMES Exclusive – HANOI, Vietnam: Since Apple Pay launched in Japan in the fall of 2016, the number of users for the Mobile Suica transit and retail payments application has grown by 50%, although the vast majority of transactions for Suica are still conducted with cards.

Apple to Enable Campus ID Cards in Wallet but Doesn’t Announce Opening of NFC Chip

NFC TIMES Exclusive Insight – Apple will enable colleges and universities to add NFC-based student ID cards to its Wallet with OS upgrades to its Apple Watch and iPhone, the tech giant announced Monday on the opening day of its Worldwide Developers Conference.

Barclays Embeds Contactless Chips in Bands for Brand-Name Watchmakers, Hoping to Boost Payments Wearables

NFC TIMES Exclusive Insight ­– The first contactless payments wearables resulting from UK-based Barclays partnerships with seven mostly analog watchmakers are beginning to roll out, with more planned–all using the bank’s bPay contactless chips and payments service.

Google Makes Progress Signing up Merchants in India for Tez Payments Service, but Penetration Still Low

NFC TIMES Exclusive – Google has signed up 640,000 small merchants in India to use its mobile payments service, Tez, a Google spokesman told NFC Times.

Vancouver’s TransLink Launches Open-Loop Ticketing, Though Offers Daily Riders Few Incentives to Tap Bank Cards to Pay

NFC TIMES Exclusive Insight – Vancouver is the latest major city to enable riders to tap to pay fares with contactless bank cards, including card credentials loaded into such NFC-enabled mobile payments services as Apple Pay, Google Pay and Samsung Pay.  

Walmart Quietly Ends Trial of App that Would Have Enabled Customers to Avoid Checkout Lanes in Supercenters

NFC TIMES Exclusive Insight – Walmart Inc. has ended a trial of its Mobile Express Scan & Go app in its Walmart stores in the U.S., which had enabled shoppers to scan their items themselves and pay with a stored credit or debit card, then leave the store, after having a greeter scan a bar code in their apps to briefly check the receipt.

Another Large Chinese City Supports QR Code-Based Transit Ticketing

NFC TIMES Exclusive Insight – Another major Chinese city is accepting QR code-based payments for transit fare collection, with riders of the Shenzhen Metro now able to use WeChat Pay to cover the fares.

Deutsche Bank Plans to Expand New Payments Service for Airlines to Other Industries, Though No Rollouts Yet Scheduled

NFC TIMES Exclusive Insight – Germany’s largest bank, which announced plans Monday to pilot a new payments system for airlines that would enable travelers to buy tickets without pulling out their credit or debit cards, is also planning to expand the scheme to other industries, a bank spokesman told NFC Times.

Apple Touts Strong Growth of Apple Pay Globally, though Again Fails to Release Actual Transaction Figures

NFC TIMES Exclusive Insight – Apple said the number of Apple Pay users doubled globally while transactions tripled during the last quarter, but the company did not release many details explaining reasons for the increases and again released no actual figures on Apple Pay usage.