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The 10-year anniversary of the official birth of NFC came and went quietly on Sept. 5, 2012.

As Google readies the launch of the next version of its wallet, expected to feature the addition of a physical payment card, other mobile-commerce players, including Google Wallet partner Sprint, are gearing up with their own offers.

PayPal has an advantage over another big Internet player, Google, in rolling out payments at the physical point of sale because it already has tens of millions of payments customers on file with billions in their accounts “ready to spend,” contends Don Kingsborough, PayPal’s vice president for retail and prepaid products.

Gemalto CEO Olivier Piou predicted the France-based vendor would begin to see substantial recurring revenue from its trusted service management business starting in 2014 as mobile payment starts to roll out globally over the next three to five years.

UPDATE: LAS VEGAS, Nev. – Google plans to announce a new version of its Google Wallet by mid-November, which would include a greater role for offers and expansion of the platform to other devices, including a possible app for the iPhone, NFC Times has learned. END UPDATE.

Google is expected to make a major announcement next week related to its Google Wallet, NFC Times has learned.

Google’s new cloud-based wallet will not hurt demand for trusted service management services, contends Gemalto CEO Olivier Piou, who also said he sees little threat to NFC rollouts from such cloud-based mobile-payment services as those planned by Square and PayPal.

Google Wallet product manager Robin Dua said the company expects more payment card issuers to soon announce support for the wallet–enabling their customers to easily add their cards to the NFC-enabled cloud-based wallet.

Google has unveiled the much-anticipated revamp of its struggling Google Wallet–a cloud-based version that opens up the wallet to cards from all major U.S. payment brands, but which continues to use NFC to enable consumers to tap to pay and redeem offers in physical stores.

Google announced two new NFC-enabled devices and enhancements to its Android Beam peer-to-peer feature during the opening keynote address today of its Google I/O developers conference in San Francisco.