While there is much anticipation that consumers will routinely pay with their mobile phones, representatives of Visa Inc. and MasterCard Worldwide–along with their would-be challenger, the telco-led Isis joint venture–say they know most consumers will need to be convinced to use their phones to pay.
And among the things the two global payment brands, and a third planning to challenge their dominance, disagree on is how big a role so-called bridge technologies–such as microSD cards and passive stickers–will play in the push to persuade consumers to pull out their phones rather than cash or cards to pay.
Another excellent article by Tom ZInd. I appreciate how you used direct quotes from the stakeholders at Visa, Mastercard and Isis to illustrate the positions of these companies. In the US, these three companies will have an overwhelming impact on the development of the mobile payments product and services, and hearing directly from the stakeholders through your article is valuable. Thanks again.