UPDATED: Visa, MasterCard Tout Tokenization as Android Pay Gears Up; Likely Long-Term Play for Schemes

Jun 5 2015

UPDATED: NFC Times Exclusive Insight – Relatively little noticed amid the widespread coverage of Google’s unveiling of its new Android Pay platform last week are the continued tokenization plays by major payment networks, Visa and MasterCard Worldwide, including Visa’s announcement of a new tokenization program and pricing policies, geared toward such platforms as Android Pay. 

The payment schemes see a chance to lock in issuers and keep transactions on their networks, while setting up what is believed to be a long-term play for earning tokenization revenue. While volumes are small now, momentum for tokenizing cards on smartphones and other types of devices for transactions in mobile and other channels is expected to be huge down the road. So Visa and MasterCard were not about to miss an opportunity to tout their wares with the forthcoming launch of Android Pay. 

Both Visa and MasterCard have said–either publicly or privately–that they will waive token fees this year. Visa is now promoting a new program that it says waives token fees for issuers indefinitely. And MasterCard has yet to say when it will charge token fees, but MasterCard is expected to follow suit.

This premium content is only available to subscribers.
Article has about 2710 words.

To Keep Reading, Subscribe Today

Get access to all premium content and the world’s first global newsletter devoted to the NFC and contactless markets by subscribing to NFC Times, the most authoritative source for news and analysis in the industry.

Subscription Options

Article comments

 
dlgraves Jul 6 2015

This is BS to have articles we can start and then not finish unless we pony for premium status the old bait and switch.

Dan Balaban's picture
Dan Balaban Jul 10 2015

It's not bait and switch. It's original reporting and research and 100% originally written stories in NFC Times.
That is difficult to find in other publications covering this industry, which almost exclusively publish aggregate articles and repeat facts they do not independently verify.
Original reporting and research, however, is time-consuming and expensive to produce, which is why NFC Times charges a subscription fee. Our subscribers know NFC Times is a source of information they can trust.
Dan Balaban, editor

Please register or login to post a comment.

HEADLINE NEWS

Smaller Slovakian Bus Agencies Support Virtual Cards in Google Pay

Two mid-tier bus operators in Slovakia are among the latest to enable their customers to tap virtual closed-loop transit cards in Google Pay to pay fares, using a provisioning service from NXP Semiconductors.

Case Study: BONNsmart Project Seeks to Introduce Open-Loop Payments to Cash-Loving Germany

SWB Bus and Bahn, the transit agency serving the city of Bonn, is the first such operator in Germany to accept contactless EMV payments.

Moovit Moves Forward to Enable Ticketing and Payments in App with More Transit Agencies

NFC TIMES Exclusive – Large trip-planning app provider Moovit has enabled customers of more than 50 mostly small transit agencies in the U.S. to buy mobile tickets it its app, with more agencies to come, the company confirmed to Mobility Payments.

Cubic: Recent MaaS Company Failures among Signs Pointing to Need for ‘MaaS 2.0’

There is little disputing the fact that mobility as a service has not yet lived up to its hype. And the industry’s largest automated fare collection system provider, Cubic Transportation Systems, said it believes that going forward, public transit services need to form the backbone of MaaS platforms, along with enabling more demand-responsive transport.

State of California Seeks to Change Way Transit Agencies Procure Fare Systems

As the California Department of Transportation, or Caltrans, sees it, the state’s more than 300 local transit agencies offer a fragmented and inefficient mix of fare collection systems–a fact it says discourages many potential riders among the state’s nearly 40 million residents from taking public transit.

Google Launches Ticketing in Maps after Delays; but Search Giant Says It has No Plans to Build MaaS App

Google has finally enabled users to initiate purchases of public transit tickets from its Maps app, following delays. Meanwhile, rival trip-planning app providers Moovit and Transit have been quietly moving forward with signing up most of the same small U.S. transit agencies to sell tickets in their apps.

Washington, D.C.’s, SmarTrip Latest Closed-Loop Fare Card Added to Pays Wallet

NFC TIMES Exclusive Insight – The Washington Metropolitan Area Transit Authority, or WMATA, as expected, has added its closed-loop fare card SmarTrip to Google Pay, following support by Apple Pay for the card last year.

Open-Loop Payments Trial at Small California Transit Agency Could Lead to More Rollouts in Giant State

NFC TIMES Exclusive Insight – California public bus agency Monterey-Salinas Transit on Tuesday officially launched a six-month “demonstration” project to pilot contactless open-loop payments. While the agency is very small, providing only around 3,500 rides per day last year, the launch holds much greater significance.

Cubic Announces Two More Small Transit Agencies Launching Umo, as Company Seeks to Broaden Market Reach

NFC TIMES Exclusive Insight – U.S.-based Cubic Transportation Systems has announced contracts with two more small U.S. transit agencies to move to Cubic’s Umo ticketing platform, as the large automated fare-collection system vendor seeks to broaden its market reach.

In-Depth: Transit Agency Sells Passes for Bikes and Buses through Trip-Planning App, though Cash Still Reigns

NFC TIMES Exclusive Insight – RTC of Southern Nevada, the main transit agency serving Las Vegas and the surrounding region, now enables customers to buy passes for bike share in addition to tickets for buses through the trip-planning Transit app. Although the implementation is relatively small, project backers say Las Vegas is the first U.S. city to launch bike share and transit passes in the same app.

Budding MaaS App Hits Milestone for Public Transit Tickets but Share of Total Rides Still Low

NFC TIMES Exclusive Insight – U.S.-based trip-planning app Transit announced it has enabled 500,000 rides from its app for a group of 13 small to mid-tier transit agencies based in the state of Ohio, though mobile ticketing still makes up a small percentage of total rides provided by the agencies.

Insight: Apple Pay Launch of Virtual Closed-Loop Virtual Clipper Card Follows Emerging Trend

NFC Times Exclusive Insight – Although the trend for transit agencies to support open-loop fare payments, including with Apple Pay, Google Pay and other Pays wallets, has continued unabated–even accelerated–during the pandemic, another trend is taking shape: That of agencies adding virtual versions of their closed-loop fare cards into the Pays wallets.