NFC Times Exclusive: As the Isis joint venture gears up for its planned national rollout, NFC Times looks at the view on the ground in its pilot cities of Austin, Texas, and Salt Lake City, Utah, from the perspective of merchants and consumers.
NFC Times conducted informal in-person interviews with merchants, consumers and some agents at mobile shops in Austin. We supplemented the survey with calls to merchants in Salt Lake City. The interviews took place six to nine months after the pilot began in the two cities, last October.
Most of the interviews were conducted with small merchants, since large retailers, like Isis, tightly limit information on results of the pilot.
