NFC Times Premium Content (Free): The Isis joint venture and member mobile operators officially launched their Isis Mobile Wallet today, with the new Android wallet app now available for subscribers of all three Isis telcos and NFC SIMs in thousands of carrier shops.
The announcement of the expected launch today offered few surprises, with no new issuers disclosing support for the Isis wallet beyond the two large financial institutions, American Express and JPMorgan Chase Bank, which are already onboard for the rollout. Isis had announced plans for the national rollout in late July, and AmEx and Chase announced they were participating in August.
Also missing today was any word on new national retail chains supporting Isis’ mobile-commerce platform or when telcos would introduce the wallet for the iPhone with a special attachment. Moreover, there was no word yet on how the Isis operators, Verizon Wireless, AT&T and T-Mobile USA along with the participating issuers and retailers plan to undertake the massive task of promoting the mobile-commerce service nationwide to build awareness among consumers.