SALT LAKE CITY, Utah – Isis Mobile Wallet users in and around Salt Lake City are tapping for transit fares with their NFC-enabled mobile phones more than 600 times a day and that number is climbing, said the Utah Transit Authority.
The riders aren’t tapping to pay, however, because fares are free with the Isis wallet since the mobile operator joint venture launched its pilot in Salt Lake City, along with Austin, Texas, in October. Isis recently extended the offer for free rides on the transit authority’s trams, commuter trains and buses for two more months, through March 30.
“The usage, because it’s free, is higher than it would be normally,” acknowledged Jerry Benson, chief operating officer for the Utah Transit Authority, or UTA, speaking to NFC Times. But he added that the authority is convinced NFC and mobile payments are “probably the best opportunity to move people from cash to contactless (electronic payments).”