NFC Times Exclusive Insight – UK-based Vodafone Group remains one of the major holdouts among telcos in continuing to support NFC SIM cards, as it seeks to stay competitive against the coming of the “OEM Pays” services in Europe.
Vodafone is expanding its new NFC-based payments service, which uses a proxy card application loaded onto its NFC SIMs and which can be funded by consumers’ credit, debit and PayPal accounts. It aptly renamed the service Vodafone Pay some months ago and quietly dropped its separate payments service, SmartPass.