NFC Times Exclusive – In line with its October promise, Samsung has launched its mobile payments service in two additional markets, Malaysia and Thailand, bringing the number of markets to 12, counting Puerto Rico. Still, in some of the markets where Samsung Pay has launched, the device maker adopted a different rollout strategy, which it calls “early access.”
Samsung says this is because in those markets it sees “strong consumer interest and readiness to adopt mobile payments,” which it has addressed by launching a so-called public beta program.
While Samsung didn’t say as much, it’s likely that while there is strong interest, certain markets are not quite ready for a full-scale launch of Samsung Pay.