NFC Times Exclusive Insight – Las Vegas, USA: Samsung today announced its long-anticipated support for online and in-app payments for Samsung Pay in the U.S., while also releasing plans to launch its payments service in three more countries, though one, Russia, had already been announced.
Samsung also disclosed plans for location-based offers and a new wallet interface, both starting in the U.S., but expanding to its other seven current Samsung Pay markets. The addition of the three other countries, Russia, Malaysia and Thailand, will bring Samsung Pay’s market count to 10 by the end of the year, with 11 total markets.
The changes come as Samsung seeks to stay competitive amid the wallet wars in the U.S. and as it reels from its Galaxy Note 7 debacle.