Unlike other major transit agencies in the U.S., which have spent hundreds of millions of dollars replacing or upgrading their fare-collection systems, the Los Angeles County Metropolitan Transportation Authority has taken a different approach.
NFC Times' sister publication Mobility Payments talks to Robin O’Hara, an executive officer in the TAP program for Metro of Los Angeles about the agency’s pioneering hybrid approach to its fare-collection system.
The agency, known as Metro, believes it can avoid this type of large expenditure with a cloud-based customer relationship management system from SaaS vendor Salesforce that is customized and integrated with the agency’s legacy closed-loop smart card program TAP. Besides Salesforce, Metro worked with large automated fare-collection systems integrator Cubic Transportation Systems, which developed and maintains its TAP system, as well as technology supplier Publicis Sapient.