UK-based software-as-a-service ticketing provider Masabi said it is targeting large transit agencies in the U.S. and beyond, seeking to sell the agencies on plugging into its SaaS platform rather than building what Masabi contends are expensive and often delayed bespoke fare-collection systems, the vendor told Mobility Payments.
Masabi said it is also counting on getting many more of its existing clients–mostly small to mid-tier transit agencies and operators in North America–to upgrade to account-based ticketing and to issue contactless reloadable fare cards on its Justride platform. At present, the vast majority of Masabi’s clients use only the vendor’s mobile-ticketing service–most of them relying on visual inspection by bus drivers or other agency personnel to validate tickets.
The strategy puts Masabi, believed to be the largest SaaS transit ticketing provider globally, squarely in competition with established fare-collection systems integrators, especially industry leader Cubic Transportation Systems.
