NFC TIMES Exclusive Insight – U.S.-based Cubic Transportation Systems has announced contracts with two more small U.S. transit agencies to move to Cubic’s Umo ticketing platform, as the large automated fare-collection system vendor seeks to broaden its market reach.
Umo is Cubic’s new platform play, which it launched in January. It’s part of Cubic’s effort to stay competitive in an evolving market, including offering a software-as-a-service ticketing platform in smaller markets. Cubic says other parts of the Umo platform port apply to transit agencies of all sizes, including trip-planning, rewards, open-loop payments and mobility as a service.
Cubic is known for building large bespoke fare-collection systems for transit authorities in major cities. With Umo, the company has launched its first consumer-facing app, though it says it can provide transit agencies with white-label apps for those that want to promote their own brands.