NFC TIMES Exclusive Insight – The Washington Metropolitan Area Transit Authority, or WMATA, as expected, has added its closed-loop fare card SmarTrip to Google Pay, following support by Apple Pay for the card last year.
The launch Tuesday of SmarTrip for Google Pay is the latest move by an NFC wallet provider to sign up transit authorities globally for its payments service. Wallet providers, such as Google Pay and Apple Pay, are vying to add more fare cards to their payments services to attract more users and transactions.
For Google, which has unfurled a major program to enable transit ticketing and payments from Google Pay, it’s at least the eighth closed-loop fare card from a transit authority it has added to its wallet. That includes four from the U.S.–the Clipper card in the San Francisco Bay area; Ventra in Chicago; Hop in Portland, OR; and now SmarTrip for WMATA in Washington, D.C. Google has also added Suica in Japan; the miki card in Melbourne, Australia; Swift in the UK and Ubian in Slovakia.