NFC TIMES Exclusive Insight – TAIPEI, Taiwan: Apple launched its mobile payments service in Taiwan today, before the end of the month as expected, as the tech giant expands Apple Pay to its 15th market globally.
Unlike some other markets, Apple has received strong support from major Taiwanese issuers. And it also saw an enthusiastic response from users the first day, the head of digital innovation for one of Taiwan’s top four issuers told NFC Times.
There was a logjam in the morning, just after Apple Pay launched, said Christy Shyy, senior vice president and head of innovation for Taishin International Bank. “Too many people tried to use Apple Pay,” she said, declining to elaborate on the technical problems that the bottleneck caused. But the bank sorted it out, she said. UPDATE: More than 300,000 cards were activated across the seven banks participating in the launch the first day, according to estimates. END UPDATE.
