NFC Times Exclusive Insight – Apple’s boast this week that its mobile payments service accounts for three out of four contactless payments in the U.S. says little about the number of contactless transactions it is recording stateside, but does indicate that Apple has maintained its lead over rival NFC-enabled wallets.
Apple still declines to release transaction figures, though acknowledges that while growing strongly, the Apple Pay transaction base is still “very small.”
Unlike other markets, such as the UK, Australia, Canada, Poland and Spain, there are few banking cards in circulation that support a contactless interface in the U.S. That means the vast majority of contactless transactions being conducted in the U.S. are coming from Apple Pay and to a lesser extent other NFC-enabled wallets–Android Pay, Samsung Pay and a bank wallet from top five credit card issuer Capital One.
