Topic “Wired magazine”

New NXP Tag Line Targets Advertisers and Other Markets

By: 
Kiona Smith-Strickland

With its recent launch of a second-generation of tag products, NXP Semiconductors hopes to tap into what it sees as increasing demand by advertisers for data analytics on prospective customers.

Checking Labels: The Wine Authentication App that Also Promotes the Brand

By: 
Kiona Smith-Strickland

NFC technology companies have promoted the idea of using NFC tags to foil counterfeiters of luxury goods for some time.

NFC Marks Multiply as Doubts Persist over NFC Forum Touchpoint Icon

By: 
Dan Balaban

Even as the NFC Forum attempts to broaden the reach of its NFC touchpoint symbol, known as the N-Mark, rival marks are surfacing, threatening to present consumers with a fragmented array of NFC icons as the technology rolls out.

Printer of NFC Lexus Ad: Other Advertisers Interested, Though Waiting for Apple

By: 
Dan Balaban

Despite the added costs, NFC is attracting interest among advertisers of print publications, according to the large printing house that produced a high-profile magazine ad for luxury car brand Lexus.

U.S.: NFC-Enabled Magazine Print Ad Lets Users ‘Test Drive’ Dashboard App Service

Scope: 
Rollout
Launch: 
Mar 2012
Main Application: 
Service discovery (tag reading)
Users: 
Up to 500,000 (subscribers receiving April issue with NFC-enabled Lexus ad).

A print advertisement for the 2013 Lexus GS luxury car in Wired magazine’s April edition sent to subscribers in several major metropolitan areas of the U.S. came with NFC labels attached.

HEADLINE NEWS

Insight: Apple’s Long Game Pays Off, Conquering Resistance to Apple Pay from Banks in Europe and Beyond

NFC TIMES Exclusive Insight – It’s coming up on six years since Apple announced its groundbreaking digital-payments service, Apple Pay. And while consumer adoption remains a work in progress, Apple has had considerable success gaining participation from banks and other issuers in what is now more than 50 countries worldwide.

Transit Agency in Canada Plans to Launch Mobile Ticketing, Citing Covid Fears

NFC TIMES Exclusive Insight – Another transit agency in Canada has announced it will enable mobile ticketing, along with reloadable contactless cards, citing in part the Covid-19 pandemic and the desire to reduce the use of cash, vending machines and customer interaction with agency staff.

Biggest U.S. Supermarket Chain Trials Contactless as Covid-19 Fears Increase Demand for ‘No-Touch Payments’

NFC TIMES Exclusive Insight – The announcement by The Kroger Co., the largest supermarket chain in the U.S., that it has begun trialing contactless payments in a subsidiary indicates that one of the last major holdouts among big U.S. merchants will eventually accept such NFC payments services as Apple Pay and Google Pay, as well as contactless bank cards.

Southern California Transit Agency to Sell Tickets Via Google Maps and Google Pay; Others Expected to Follow

NFC TIMES Exclusive Insight – There’s more evidence that popular trip-planning apps Transit, Moovit and Google Maps are seeking to expand further into mobile ticketin

Insight: Apple Buys Mobile-POS Firm as It Seeks to Expand Acceptance of Contactless Payments

NFC TIMES Exclusive Insight – In a move seeking to expand the base of merchants that can accept its payments service, Apple Pay, Apple has reportedly acquired Montreal, Canada-based mobile POS company Mobeewave, which could enable small shop owners, restaurants and street vendors, among others, to more easily accept contactless EMV cards and NFC mobile wallets.

Exclusive: Google Tests Mobile Ticketing Initiated in Maps App; Could Lead to Mobility-as-a-Service Offer?

Jul 23 2020

NFC TIMES Exclusive – Three small public transit agencies in the U.S. are quietly testing use of Google Maps and Google Pay to enable customers to first plan then pay for tickets. It’s believed to be the first pilots of its kind for Google, a move that could mean the search giant plans to compete with such popular trip-planning apps as Transit and Moovit, which are starting to enable public transit ticketing and payments, NFC Times reports.

Los Angeles Transit Authority to Support Closed-Loop TAP Card in Both Apple Pay and Google Pay

Jul 17 2020

NFC TIMES Exclusive Insight – The Los Angeles County Metropolitan Transportation Authority, or Metro, plans to introduce an Android version of its TAP closed-loop fare card, with a virtual TAP card for the Google Pay wallet, a Metro spokesman confirmed to NFC Times.

Uber Expands Mobile Ticketing to More U.S. Public Transit Agencies

NFC TIMES Exclusive – As expected, Uber today has expanded support for public transit ticketing in its app again, this time to a consortium of 13 small and mid-tier transit agencies in Ohio and Northern Kentucky–following two other U.S. transit agencies, in Denver and Las Vegas, which have already integrated with Uber–it was announced today. NFC Times had reported the planned move in late May. 

Open-Loop Fare Payments Rollouts Continue Post-Lockdowns, with Italy’s Fourth Largest City Latest to Launch Service

NFC TIMES Exclusive Insight – Another of Italy’s major cities has launched open-loop fare collection, with Turin enabling customers to pay for rides on its one-line metro and certain bus routes by tapping their contactless EMV credit and debit cards, along with smartphones and smartwatches supporting NFC payments services.

Calgary Transit Launches Mobile-Ticketing Service with Plans to Expand to Open Loop

NFC TIMES Exclusive Insight – Canada’s third largest city, Calgary, has introduced its first electronic fare payments service, offering mobile ticketing from a software-as-a-service platform provider, with plans to enable customers to pay for fares with their contactless EMV credit and debit cards and NFC wallets.

As E-Commerce Surges, Major U.S. Payments Networks Announce Plans to Expand Click to Pay Globally

NFC Times Exclusive Insight – As e-commerce continues to grow in importance as Covid-19 lockdowns ease, four major U.S. payments networks announced today they are laying the groundwork to expand their uniform e-commerce checkout platform internationally.

Transit Payments Company Head: Apple and Google Positioned to Take Bigger Piece of Payments Industry

NFC TIMES Exclusive Insight – The head of transit payments gateway and processor Littlepay said he believes that Apple and Google are well-positioned to take a “big bite out of the payment chain,” which could change their relationship with payments networks Visa and Mastercard from one of collaboration to one of competition.