Mobile operator Orange UK and payment issuer Barclaycard face challenges as they seek to get their “Quick Tap” service off the ground, say UK analysts.
Orange, part of the Everything Everywhere joint venture; and Barclaycard, the credit card issuing and acquiring arm of Barclays bank, announced Quick Tap May 20, one of the first NFC rollouts worldwide.
But they were able to launch with only one NFC model, the 2G Samsung S5230, a feature phone available in just 42 Orange UK shops. And there is only one service so far, a Barclaycard-issued application that acts like a prepaid card account, supporting MasterCard PayPass.