Orange UK has announced what it calls the United Kingdom’s first mobile-contactless retail rewards scheme, enabling subscribers with NFC phones to tap smart posters to receive free food or drink items from a UK restaurant chain.
The “Quick Tap Treats” application with quick-serve restaurant chain Eat will launch next month, enabling what Orange says will be an estimated 200,000 subscribers with NFC phones to tap tags in smart posters to get the rewards.
It’s perhaps the first time Orange has announced a figure for the number of subscribers equipped with NFC phones and able to use at least some NFC services, since Orange and UK credit card issuer and acquirer Barclaycard commercially launched its NFC Quick Tap service last May.