Year Ahead for NFC: More HCE Rollouts, Expansion of the ‘Pays,’ Tokenization Power Plays Evolve, Fragmentation Continues

Jan 13 2016

NFC Times Exclusive Fifth Annual Year Ahead for NFC Feature: 2016 will see more commercial launches of mobile payments with host card emulation, as banks seek to enable their own apps to do payment, while in some cases competing with the ‘Pays.’

The expansion of these so-called PaysApple Pay, Samsung Pay and Android Payalong with Alipay Wallet, and introduction of new ones such as Chase Pay, Walmart Pay, LG Pay and perhaps others, will also be a major theme for the year. (See table below, Top 10 NFC Trends to Watch in 2016) 

At the same time, there will be more fragmentation, with some incompatible technologies and also insufficient commercial reach of many of the new wallets to satisfy consumer expectations. But the nascent mobile payment market is not yet ready for a shakeout. 

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