NFC Times Exclusive Insight – Wal-Mart Stores, the world’s largest retailer by sales, has launched its own mobile payments service, Walmart Pay, from its app, using QR codes displayed at checkout to link to funding payment or gift cards.
Walmart Pay will test whether a payments service usable at only one merchant, even one as large as Wal-Mart, will fly with consumers. Wal-Mart executives said they have built Walmart Pay to later incorporate other mobile wallets, though it remains to be seen how eager Wal-Mart will be to accept competing wallet apps, including Apple Pay. The giant merchant says it has a combined 22 million active users of its Android and iOS apps, and Walmart Pay would be incorporated into these.